Your Guide to Intertrust at NAB

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The annual National Association of Broadcasters’ trade show (NAB Show) in Las Vegas is just days away, and our team is busy putting the finishing touches on our Vegas plans. From showcasing our digital entertainment security and privacy products on the floor to participating in important discussions about the industry, we’ll be on hand to answer any questions you may have about our products and solutions.

Mark your calendars and pack your bags! The Intertrust team will be at NAB at Booth #SU10002CM for the duration of the exhibiting time (from Monday, April 18 to Thursday, April 21). We hope we’ll get a chance to meet you.

Meet Our Products (and Our Team)

At NAB Show 2016, Intertrust will be highlighting three of its marquee trust and security products. These include:

  •  ExpressPlay— a class-leading, cloud-based digital rights management service provider. ExpressPlay™ provides content protection during production, post-production and distribution, as well as DRM and watermarking when viewing content on devices such as laptops, VR goggles, 4K monitors and mobile.
  • Personagraph— an independent horizontal data platform for mobile advertising and marketing. Personagraph™ adds connected device monetization of protected content for advertisers and content owners while respecting privacy.
  • whiteCryption® — industry-leading software integrity technology. whiteCryption® secures apps throughout the ecosystem — from drones, cameras, robots, and IoT devices used during production to devices such as laptops and tablets during consumer playback.

Join Intertrust Chief Product Officer Tim Schaaf in Conversation

At NAB Show this year, you’ll have the opportunity to hear from Intertrust’s very own Tim Schaaf. A veteran of the technology industry, Tim oversees product development for a wide range of Intertrust platforms from distributed secure systems to media protection and privacy-based ad-tech technologies. Tim brings over 30 years of experience to this role, including 8 years as Vice President of Apple’s Interactive Media Group and his time as President of Sony Network Entertainment International.

On Monday, April 18, Tim will be participating in a panel discussion entitled “Are You Ready for the Mobile Video Revolution?”, in the Connected Media|IP theater. In this CM|IP panel, experts will assess the state of the current mobile video market and discuss the underlying mechanisms needed to deliver profitability in our increasingly mobile world.

Tim will be delivering a seminar on the subject of “Emerging Markets and Content Protection” at 4 p.m. on Wednesday, April 20 also in the Connected Media|IP theater located in South Upper Hall. More specifically, this talk will focus on the growth of video service providers in the Chinese and Indian markets and how content protection fits into the story.

For more information about these talks, visit the Intertrust NAB Show 2016 event page. We hope that you will join us for what are bound to be two stimulating conversations.

Drone Giveaway

Drones are more than just a toy for hobbyists! They are becoming an increasingly powerful and integral tool for video capturing. Used by both amateur videographers and the best-financed of broadcasters alike, they have made accessible previously hard-to-get shots. To celebrate their ever-heightened role (and because we know how fun they can be!), Intertrust will be raffling one off at our booth in Vegas.

Be sure to stop by Booth #SU10002CM at the NAB Show to enter for a chance to win a quadcopter drone. (Specs: Quadcopter 4 Channel 2.4 GHZ Remote Controlled Model.) One lucky NAB attendee will be selected and his or her name announced on Wednesday, April 20th at 5 p.m. PST.

No purchase is needed to enter and you do not need to be present when the winner is announced.

Last But Not Least, Come Cheer On Our Runners!

This year, we’re proud to be participating in the 4K 4Charity Fun Run, a race that commemorates advancements in video technology by entertainment players and technology providers. Along with 4K 4Charity, we will be supporting Mercy Corps, a global charitable organization that provides disaster and hardship relief around the world, and The Shade Tree, a local Vegas charity that provides safe shelter to homeless and abused women and children in crisis.

Four of Intertrust’s very own team members will be running in this grueling (okay, not really) 4-kilometer fundraiser. Come cheer our runners at 7:30 a.m. at Sunset Park (2601 E. Sunset Road, Las Vegas, CA) on Tuesday, April 19, 2016. Be sure to keep an eye out for Intertrust Account Manager Dash. Towering at 6’3”, Dash is a veteran runner and will be certain to dominate the field.