The California Genetic Privacy Network is an organization that is raising awareness of privacy issues with genetic information. They identify the kind of “chilling effect” that Genecloud can help to mitigate:

Many Californians are legitimately concerned that their genetic information will be used against them and are unwilling to participate in medical research or be tested clinically, even when they are at risk for serious disease. They simply do not trust insurers, employers and other entities with incentives to improperly acquire and use genetic information.

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