Friday Highlights provides a weekly review and analysis of a variety of articles that highlight what happened this past week in the world of digital trust, privacy, and security. Here are this past week's top media, privacy, security, and mobile stories.
Top Media Stories
Much has been made about how TV is fighting gaming, social media and other new entrants in the media space for the precious audience eyeballs. This report says that, despite all the hand wringing, TV still remains the dominant media with an average of 2.58 hours watched per day worldwide. What is even more interesting is the rise of OTT TV (over the top TV aka broadband TV) which is now watched 0.7 hours per day worldwide. If you break down the OTT numbers a bit more, it is particularly popular amongst two key demographics: Chinese (1.03 hours per day) and 16 – 24 year olds (33% of total TV time). Since both of these groups are likely to form the largest media market going forward, the future of OTT TV looks bright. By the way, Marlin DRM (http://www.marlin-community.com/) and ExpressPlay content protection service (http://www.expressplay.com/) are doing particularly well in the Chinese market (http://www.expressplay.com/node/62).
TV Still Dominates World Media Use
Another reason to be bullish on OTT TV is that, unlike traditional methods of TV delivery and consumption, OTT TV is IP native. This means it is much easier to create new user experiences around the TV experience and update the services to deliver these. While these user experiences may never see the light of day, our friends at Netflix have shown us some possibilities of what can be done with OTT TV. While the ability to have smart LED light bulbs automatically adjust to the optimal lighting for the content you’re watching, our inner nerds just love the command line interface for Netflix.
Netflix Hack Day - Summer 2014
We’re sure that everyone out there just loves the remotes they get with their A/V devices. It is such an intuitive experience with all of those readily understandable buttons, right? Just in case there is a misunderstanding, this is written with tongue firmly in cheek, but the remote may be made obsolete soon. The combination of a using tablet with Google’s Chromecast device to OTT TV content to your TV can be an intuitive and enjoyable experience. The relentless march of OTT TV along with Moore’s Law and low cost manufacturing may mean the time is not too far off where a 7 inch tablet might be given to you for free by your favorite OTT TV provide to act as a remote.
Coming soon: No-name tablets priced under $35
Chromecast Drops to just £18 in the UK!
Top Privacy and Security Stories
Enforcing privacy protection is a tricky business. Having hard and fast governmental regulations can have unforeseen consequences and potentially throttle innovation in the ever-changing Internet market. Understandably, the Internet media industry prefers voluntary regulations. Yet, market pressures can make even voluntary regulations hard to enforce. Intertrust believes in and is working on services and technology which both make it easier for individuals to control the use of their private data and allow commerce providers and useful services to use it.
BBB Warns That Privacy Code Applies To Cross-Device Tracking
AOL Won't Honor Do-Not-Track Requests
Regulation is still necessary in any industry to help provide the ground rules to operate in. Many times regulations arise due to popular pressure. There has been quite a lot of popular concern about the privacy implications of RFID tags as they become ubiquitous. Setting aside the question as to whether these concerns are valid or not, the European Commission’s move to require products containing an RFID tag to display a logo seems to be a step in the right direction for transparency.
EU to Boost RFID Use & Privacy
IoT is a very promising market. Yet, as companies come out with new devices combining both computing power and Internet connections, it is imperative that these companies make security a core part of the development process, not something added on later. As any personal computer or smartphone user knows, the ability to update software is a key security feature.
IoT Devices Must Update or Die
Top Mobile Stories
Ever since the iPhone first appeared in 2007, much of the tech industry has been caught up in a mobile app frenzy. The myriads of pieces of software people can download to their smartphones has also become part of popular culture. Fast forward to 2014 and there is now data showing that in the US market, individuals who regularly download apps are only a small part of the market with just 7% of smartphone owners accounting for about half of all app download activity. This validates what many mobile app developers already know, it’s an extremely crowded market and very difficult to get attention. App developers have to be creative to stand out. One suggestion is to gather better metrics about what your customers are doing and use that information to help guide your development process. Our Personagraph offering (http://www.personagraph.com/) can help you with this.
The fight amongst app developers to stand out continues even if the app gets onto the smartphone. They are now all fighting to get your attention through constant alerts shown on the lock screen. App developers would be wise to know more about their customers to ensure that they only display alerts which are relevant and not end up becoming annoyances. Again, Personagraph (http://www.personagraph.com/) can help.
Why everybody wants a piece of your smartphone’s lock screen