In 2006 Time Magazine chose “you” to be the Person of the Year. They chose “you” because in that year User Generated Content (UGC) websites like YouTube and Wikipedia really took off which was a strong indication of the empowered individual. Needless to say, UGC is a very powerful tool for a variety of purposes. There is power in numbers. A big audience can accomplish amazing things as a collective as is proven by the vast amount of (mostly reliable) information on Wikipedia.