All app developers want their app to be a success. Most people measure success by the amount of revenue or profit an app makes. Although this doesn’t reflect everyone’s opinion about success, it is a very important part of building an app, especially when you’d like to make a living of it. At Personagraph, our mission is to help developers understand their users so they can make their app better. If you are in it for the money, we advise you to look at your app as a business and a brand.