Mobile apps are able to produce a treasure of data for app developers to see how they are performing. However, there is a crucial condition: the owner of the app needs to understand how to use this data to convert it to actionable information. First time app developers are being confronted with a flood of metrics, marketing jargon and abbreviations that often come across as fuzzy and are explained differently by different people. Here is an overview of metrics that reflect exactly how much people love (or hate) your app and measure user engagement:

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