The market for digital rights management (DRM) is growing. Consumers value premium content more than ever, and they expect higher amounts of flexibility and control when consuming their content.
As a result, companies worldwide will need to use trusted DRM services to protect and deliver their digital media content.
How the DRM market is growing
While it is just one form of content protection, DRM is becoming more important than ever. The Digital Rights Management forecast to 2017 estimates that the DRM market will grow at a compound annual rate of approximately 25% from 2013 to 2017. This growth is worldwide, and includes North America, Europe, Africa, the Middle East, and Asia Pacific.
The same forecast estimates that the DRM market will grow from US$997.2 million in 2012 to US$2.96 billion in 2017. That is a growth of almost US$2 billion in a span of five years.
Why the DRM market is growing
Much of the growth in the DRM market is thanks to increased consumer demand for content on the go and on demand via Over the Top (OTT) and linear TV services. Services such as Netflix, Amazon Instant Video, and HBO On Demand all deliver protected video content for playback, yet they still make it incredibly easy for consumers to watch what they please, where, and when.
The growing need for DRM content protection of media is also due to the rapidly growing market of the mobile application content industry. Consumers value high quality mobile content, which will continue to drive the need for this content to be protected with DRM.
How DRM services should evolve
With more and more people watching content on the go and on demand, and as both small and large companies work to fill this demand, DRM services will need to evolve to meet the needs of providers and of consumers.
DRM services will need to make it as simple as possible for companies to protect and deliver premium content to consumers worldwide for a wide variety of devices, including mobile devices such as tablets and phones.
They will also need to provide robust content protection across a variety of platforms and operating systems. They can do so, for instance, by offering DRM content protection (say, as a cloud service) without the need for any new infrastructure or setup costs. Finally, DRM services can also take steps to provide or point companies to all the necessary tools to protect and deliver a wide variety of content formats.
People seem to want to watch whatever they want, and where and whenever they please. The right DRM service will help people do just that.