Intertrust’s Personagraph will Attend Slush 2014


Intertrust’s Personagraph will soon be heading north to demonstrate what it can really do. Personagraph will be performing demonstrations of its products at Slush 2014, which will take place November 18th-19th, 2014 in Helsinki, Finland.

Slush is an annual, non-profit event that has grown from having only 300 attendees, into one of the largest mega-conferences that attracts over 10,000 startups, investors, media, and executives worldwide. This year, this event will take place at the Exhibition and Convention Center of Helsinki (Messukeskus) in Helsinki, Finland (again) from November 18th-19th, 2014. The convention center is located at Messuaukio 1, 00520 Helsinki. Noteworthy speakers this year include dozens of political leaders, CEO’s, CTO’s, and more, including Wang Jian, CTO of Alibaba and Bruce Oreck, United States Ambassador to Finland.

Personagraph is one of the first thousand startups attending Slush this year, and one of the few selected to provide demos of its groundbreaking services, which it will do on November 18th at one of the designated demo booths. It will be demonstrating its audience intelligence dashboard, how it helps users customers understand who their most valued users are, and delivers personalized content and advertising while protecting consumer privacy. Anyone who has not registered for Slush yet should do so; anyone already attending this unique event should certainly make time to view these demos.

About Personagraph     

Personagraph™ is a young Silicon Valley startup that provides its customers with descriptive data to help understand and engage with people on mobile platforms. What is unique about Personagraph is that people can trust it with even their private data because that data never leaves a secure area and only the people whose data it is, can modify it and control who sees it. Moreover, the data is processed according to a rubric that optimizes the customer’s monetization goals.

Personagraph helps its customers gather more detailed knowledge about the likes and behavior patterns of the people that use their mobile apps, without compromising anyone’s privacy. By collecting signals from the customer’s app as well as other apps on people’s phones, and using machine learning to process this information, Personagraph is able to generate fertile individual profiles. Its customers can run a tighter, more efficient business by focusing on the high-value consumer profiles to reduce acquisition costs and boost engagement.