Wasu Selects Intertrust and Vobile to Deploy Marlin DRM in its Digital TV Services for China
Beijing and Sunnyvale, CA., September 19, 2012 — Intertrust Technologies Corporation and Vobile announced today that they are partnering to deploy Marlin Digital Rights Management (DRM) technology for Wasu, the leading digital TV and new media service provider in China. Under this partnership, Vobile will license Marlin DRM technology from Intertrust and integrate this into Wasu’s advanced digital TV services.
Vobile is a leading content protection technology integrator. Intertrust is the leader in trusted computing, one of the five
founding companies of the Marlin Digital Rights Management (DRM) standard, and the leading provider of comprehensive solutions based on Marlin. National Internet TV initiatives around the world have selected Marlin DRM for their content protection technology, including in the UK, Italy and France. Marlin-based technologies are also a prominent part of ChinaDRM, the Chinese national DRM standard.
“As Internet TV distribution grows in China, protecting the rights of content owners and maintaining harmony in the value chain becomes a key requirement,” said Zhifeng Zhao, Vice President of Wasu. “Intertrust is the global leader in content protection technologies and Marlin is the natural choice for us when selecting a DRM solution. As a global leader in integrating content distribution technologies across multiple platforms, Vobile is in a very good position to take an open standards-based technology and adapt it for China.”
“Marlin’s superior features and open standards allow us to provide Wasu the infrastructure services and multiple client
platforms for its new Internet TV services,” said Yangbin Wang, CEO of Vobile. “The proven Marlin SDKs from Intertrust ensure efficient rollout of Marlin-based services.”
“The Chinese market represents a significant Internet TV viewer community with sophisticated rights management and social policy requirements,” said Kenny Huang, General Manager, Intertrust Greater China. “China is also a market where open standards play a primary role, and technology openness is a key design requirement. We look forward to working with Vobile to deploy Marlin technologies for Wasu and other media services around the world.”
Intertrust invents, develops, and licenses software, technologies and intellectual property for digital rights management (DRM) and trusted computing. The company holds over 300 patents and has over 250 patent applications pending worldwide. Intertrust's inventions enable a broad range of products that use DRM and trusted computing technologies, including operating systems, digital media platforms, consumer electronics and mobile computing devices, web services, and
secure enterprise automation. Intertrust is currently the world’s only provider of advanced multiplatform OEM SDKs for Marlin servers and clients. In addition Intertrust also hosts a venture incubator that invests in information security, privacy and information analysis technology in the areas of consumer media, health and smart grid energy management.
Intertrust is headquartered in Silicon Valley and has regional offices in London and Beijing. For more information about Intertrust, email us at firstname.lastname@example.org. Follow @IntertrustTech on Twitter.
Vobile is the worldwide leading provider of video and audio content identification and management services. Its patented core VDNA technology enables fully automated identification, tracking and management of any video and audio content with high accuracy and scalability. Vobile operated the VDNA Database, (VDDB), which is the most comprehensive database of authorized video fingerprints, metadata and business rules from major movie studios, television networks and record labels. Founded in 2005, the company is headquartered in Santa Clara, California, with additional offices in China, Japan and Singapore. For more information, please visit www.vobileinc.com.
Wasu Digital TV Media Group (Wasu) is the leading SARFT network and new media operator in China. Invested by Hangzhou Culture Broadcasting TV Group and Zhejiang Broadcasting TV Group, Wasu has been actively developing multi-disciplinary new media, communication and information triple play services, leveraging its rich network, content and application resources and forming a triple play digital TV, broadband communication, digital content and application services.
Wasu owns the largest digital content library in China and is also the largest interactive and 3G mobile TV operator, providing digital TV service for Zhejiang province. Wasu holds SARFT IPTV and Internet TV licenses. Commissioned by SARFT, Wasu has built the first next generation broadcasting (NGB) innovation lab.
During the last ten years, Wasu has won multiple awards from Chinese Ministry of Propaganda, Ministry of Technology, SARFT, Zhejiang Province and City of Hangzhou in areas of innovation, the most trusted consumer brand and the most influential enterprise, etc.