Italian media giant Mediaset has turned to Intertrust Technologies to protect content running on its new Infinity over-the-top (OTT) television service.

Said to be a major innovation in European online TV providing rich value added entertainment for Italian viewers, the Infinity VOD service streams movies (including recently released blockbusters) and television series. It is built on the tivùon! system, an open platform for the Italian TV market developed by a consortium comprising Mediaset, Telecom Italia, and RAI. The latter uses ExpressPlay Marlin DRM Technologies as its exclusive rights management engine, built into major brand televisions and a variety of set top boxes in Italy. The cloud-based ExpressPlay provides DRM protection to content running on PCs, smart TVs, set-top boxes, game consoles, tablets, and mobile phones.