New service gives Japanese audiences access to premium content

Tokyo and Sunnyvale, CA, January 26, 2015 -- Internet Initiative Japan Inc. (IIJ, NASDAQ: IIJI, TSE1: 3774) and Intertrust announced today that IIJ Video Service using Intertrust’s ExpressPlay™ content protection solution, which supports the Marlin Digital Rights Management (DRM) open standard.

 Developed by Intertrust. ExpressPlay is a cloud DRM system that is a technology comprehensive solution that provides support for multiple DRM technologies include Marlin, to a broad set of Internet-connected devices. Silicon Valley-based Intertrust develops technologies for trusted computing, personal data protection, and big data, and is a co-founder of the Marlin DRM standard. ExpressPlay has wide global adoption and is rapidly growing as the content protection system chosen by national Internet TV initiatives and OTT service providers.

IIJ’s service will use the IIJ GIO Cloud Transcode Package to convert large amounts of content in the cloud.  By using ExpressPlay, content can be protected at the point of conversion, which lowers costs and improves the quality of the content delivered.

“We chose ExpressPlay because it was developed by Intertrust, the global leader in DRM and trusted computing technologies,” said Bunji Yamamoto at IIJ. “ExpressPlay’s use of Marlin DRM has a proven track record in Japan when it was selected by the Japan IPTV Forum in 2008 and deployed to every connected TV and set top box in our country. By licensing ExpressPlay, we will continue to offer secure, premium content pleasing both content distribution companies and our customers.”

“IIJ has been a leader in the Internet business in Japan since the early 1990s with a reputation for delivering the latest technologies to Japanese consumers,” said Gilles Boccon-Gibod, Senior VP Technology and Chief Architect at Intertrust. “The combination of IIJ’s technology and infrastructure and ExpressPlay’s robust content protection will deliver a complete and easy-to-deploy media distrubtion solution across multiple platforms."

Founded by Intertrust, Panasonic, Philips, Samsung and Sony, the Marlin DRM standard was developed to meet Hollywood studios’ requirements for protecting premium content.  In addition to Marlin DRM, ExpressPlay DRM service also supports Microsoft PlayReady® functionality in an effort to offer flexibility and interoperability to providers as they work to secure content.

ABOUT IIJ

Founded in 1992, Internet Initiative Japan Inc. (IIJ, NASDAQ: IIJI, Tokyo Stock Exchange TSE1: 3774) is one of Japan’s leading Internet-access and comprehensive network solutions providers. IIJ and its group companies provide total network solutions that mainly cater to high-end corporate customers. IIJ’s services include high-quality systems integration, cloud computing/data center services, security services, and Internet access. Moreover, IIJ has built one of the largest Internet backbone networks in Japan that is connected the United States, the United Kingdom and Asia. IIJ was listed on NASDAQ in 1999 and on the First Section of the Tokyo Stock Exchange in 2006. For more information about IIJ, visit the IIJ Web site at http://www.iij.ad.jp/en/

ABOUT INTERTRUST TECHNOLOGIES

Intertrust licenses trusted computing technologies to leading global service providers, app developers, and device makers. Intertrust co-founded the open Marlin DRM standard that YouView (UK), Tivù (Italy), IPTV Forum (Japan), HDFourm (France), AEDETI (Spain), and other national initiatives selected for protecting content and is also the fastest growing DRM in China. ExpressPlay™ cloud DRM system and Seacert® digital certificate authority offer Marlin solutions to the marketplace. Intertrust extends its trust services beyond media to consumer privacy, Internet processing of DNA data, secure cloud collaboration, and smart grids through investments in PersonagraphGenecloudKabuto, whiteCryptionNest, Kiora, and Planet OS.

For more information, please follow us on Twitter @IntertrustTech or LinkedIn

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Robin Buckley
DC2SFGroup LLC
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Leigh Anne Varney
Varney Business Communication
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