ExpressPlay UHD DRM system debuts at NAB, Booth N2019 on 4K TVs from China’s Xiaomi and LeTV

Las Vegas, April 13th, 2015 - Intertrust Technologies Corporation, the inventor of Digital Rights Management (DRM) technology, today announced the launch of ExpressPlay UHD, a hardware-based extension to its globally adopted ExpressPlay cloud DRM platform. ExpressPlay UHD technology is based on the Marlin DRM open standard, which offers a highly scalable and adaptive DRM engine, web services, and a licensing framework that is supported by major content providers. 

“We created ExpressPlay UHD in response to the growing number of 4K/UHD TVs,” said Gilles Boccon-Gibod, SVP and Chief Architect at Intertrust. “These screens are dark without world-class, high definition content, which requires the most robust protection technology available. ExpressPlay UHD ensures that content providers, service providers, and manufacturers can deliver content securely to these brilliant devices for a thrilling consumer experience.”

2015 is a bellwether year for 4K/UHD TVs. Consumer response to these devices has been outstanding, especially in growing markets such as China, where many manufacturers are deploying them aggressively. ExpressPlay UHD unites sophisticated software and hardware to provide flexible, easy-to-integrate technology that is totally transparent to the end user. To deliver this technology and facilitate the licensing of high-value content by service providers, Intertrust worked with chipset and hardware security partners to garner content industry support. 

ExpressPlay UHD is launching globally, but Intertrust anticipates major early adoption in the Chinese market where ExpressPlay is already the market leader for Internet video.  Intertrust’s many partners in the Chinese market include all major Internet TV providers, and several device makers.

“China is a high growth market for Internet-connected consumer devices,” said Kenny Huang, Intertrust’s Managing Director for Greater China. “Chinese consumers have an insatiable appetite for new devices and high-value content, and we are proud to help deliver premium video to leading TVs from companies like Xiaomi and LeTV.”

About Intertrust Technologies Corporation
Intertrust invents, develops, and delivers technologies for trusted computing among leading global corporations from mobile and CE manufacturers and service providers, to enterprise software platform companies. Intertrust and its subsidiaries are also developing new trust services for vertical markets related to consumer privacy, Internet processing of DNA data, and smart grids. Intertrust also actively creates and invests in ventures that extend its market vision. 

Founded in 1990 on a revolutionary vision to bring trust to operating systems and open networks, Intertrust is based in Silicon Valley, with regional offices in London and Beijing. The Company has a legacy of invention, and its fundamental contributions in the areas of computer security and digital trust are globally recognized. Intertrust holds hundreds of patents that are key to Internet security, trust, and privacy management components of operating systems, trusted mobile code and networked operating environments, web services, and cloud computing. Additional information is available at intertrust.com, or follow us on Twitter orLinkedIn.

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