The Right Price: Tiered and Targeted Offers
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New media offers pop up every day. Using Intertrust's technologies, providers can easily and seamlessly offer you targeted choices for your favorite content. View that ad-supported video for free today, subscribe to the highlights package tomorrow. Control your media experience. |
Carlo is a busy businessman, but he still likes to stay current on his favorite sports team. Carlo doesn’t mind paying a small fee to watch the premium version without advertising. Angelo is a student and is on a budget. He doesn’t mind watching a few advertisements if he can watch it for free.
Carlo and Angelo both receive the same highlights video. Carlo’s device receives rules that allow him to watch the entire show without advertisements. Angelo’s device receives rules that two advertisements must be inserted into the program. Since he is a premium subscriber, Carlo gets to see an additional segment that is omitted from the basic playback.
Both are satisfied -- they got what they wanted -- and for a price that each could afford.
Opportunity
Create tiered business models with different offers side by side (i.e., ad-based and user-paid). Take the guesswork out of revenue growth with multiple business models.
- Satisfy all subscribers. Personalize offers to meet subscriber needs and preferences.
- Be responsive to advertisers. With dynamic ad-insertion, time-sensitive ads can be rapidly added or removed from circulation or assigned validity periods.
- Increase ARPU. Monetize single content files with multiple revenue streams. Segment market and extract supplemental ad revenue from subscribers who do not typically purchase content.
- Improve metrics. Provide detailed ad-viewing metrics to advertisers. Offer innovative pricing models based on actual ad-views.
Technical Features
- Simple content management. The same content file can support both ad-supported and user-paid business models.
- No post-production editing. Splicing of ads is performed automatically. No need for costly and time consuming post-production media editing.
- Flexible delivery options. Content and ads can be delivered via any available means: download, multicast, unicast stream – or any combination.
- Efficient network usage. Content and ads can be pre-downloaded (i.e., pushed) using “best effort” delivery – bandwidth can be prioritized for voice traffic.