Telefonica Enters Into Mobile
DRM Partnership With Intertrust
Companies to test Marlin technology in Spain
Madrid and
Sunnyvale, CA, February 20, 2007 -
Telefonica Moviles España, Telefónica
O2 Europe and Intertrust Technologies Corporation
today announced an agreement for working together
in developing the market of mobile content services
and DRM related technologies. The agreement includes
a trial of Marlin DRM and OMA technologies.
Today's agreement forms the basis for Europe's
leading mobile and fixed network operators to deploy
DRM-based content distribution services. The
purpose of the trial is to evaluate Marlin's
ability to provide consumer-friendly content services
over mobile and fixed line services to mobile handsets,
PCs and other consumer electronics devices and to
evaluate interoperability between OMA v.2.0 devices
and other Marlin devices. The trial is scheduled
to go live in Q2 2007.
"We are constantly evaluating flexible, open,
standards-based technologies that enable a convergent
entertainment experience for our subscribers that
cross fixed and mobile data networks," said
Mr. Cayetano Lluch, Technology General Manager of
Telefonica Móviles España. "Marlin's
rich feature set and ability to run in mobile, PC
and consumer electronic devices makes it a natural
fit for such systems."
"O2 sees DRM as an important infrastructure
enabler for rich media data services," said
Dave Williams, chief technology officer of Telefonica
O2 Europe. "We welcome these trials of DRM
technologies as they maximize our technology choices
in enabling an enhanced consumer service proposition."
Marlin is a DRM technology standard originally developed
by Intertrust, Panasonic, Philips, Samsung and Sony
that is available through an open technology initiative
called the Marlin Developer Community (www.marlin-community.com).
Marlin enables consumers to share their DRM protected
content between the multiple devices and services
that constitute their home network. Marlin supports
mobile, broadband, and digital TV and IPTV applications,
and is compatible with the Open Mobile Alliance v.2.0
standard.
"We are delighted to work with Telefonica
to implement Marlin in a real-world setting," said
Talal Shamoon, chief executive officer of Intertrust. "We
hope to work together to illustrate that Marlin-based
content sharing systems deliver a scaleable and attractive
entertainment experience over multiple delivery channels."
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About Telefonica
Telefónica is one of the largest telecommunications
companies in the world in terms of market capitalisation.
Its activities are centered mainly on the fixed and
mobile telephony businesses with broadband as the
key tool for the development of both. The company
has a significant presence in 23 countries and a
customer base that amounts more than 200 million
accesses around the world. Telefonica has a strong
presence in Spain, Europe and Latin America, where
the company focuses an important part of its growth
strategy. www.telefonica.es
About Intertrust Technologies Corporation
Intertrust develops and licenses intellectual property
for Digital Rights Management (DRM) and trusted
computing. The Company holds over 60 U.S. patents
and more than 100 patent applications pending worldwide.
Intertrust's patent portfolio covers software and
hardware techniques that can be implemented in
a broad range of products that use DRM and trusted
computing technologies, including computer operating
systems, digital media platforms, web services,
and enterprise infrastructure. Intertrust has research,
engineering, and IP groups focusing on developing
and monetizing next-generation technologies and
inventions.
Telefonica Media Contacts
Telefónica Móviles España
Press
Office
Tel: +34 680 01 86 00
prensa@tsm.es
Perception & Image
Tel: +34 91 351 39 37 Fax: +34 91 351 40 67
Ricardo Schell: ricardos@perception-image.com
Telefonica O2 Europe
Simon Gordon
Tel: +44 (0) 7710 070698
simon.gordon@O2.com
Intertrust Media Contacts
Robin Buckley (703) 533-9805 robin@buckleykaldenbach.com
Isabel Kaldenbach (703) 979-3076 isabel@buckleykaldenbach.com
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