CCTV High-Tech Development Company and Intertrust Partner to Develop Next Generation Content Marketplace
Beijing and Sunnyvale, Calif., June 1, 2010 — CCTV High-Tech Development Company and Intertrust Technologies Corporation have entered into a technology development partnership to develop a secure online content marketplace as part of China's Next Generation Broadcasting (NGB) initiative.
The trusted content exchange pioneered by CCTV will enable content providers and distributors to conduct business securely over an advanced broadband infrastructure, while ensuring end-to-end protection of high-value content. The partners will develop a secure content management infrastructure based on China DRM Forum’s advanced Digital Rights Management (DRM) technologies to manage content throughout the exchange platform lifecycle from production and ingestion through exchange, distribution, and consumption.
“This exchange platform will open up new business models for trusted digital media distribution in China and accelerate the market development of the NGB ecosystem,” said Cao Qing, chief executive officer of CCTV High-Tech Development Company. “We are pleased to be partnering with Intertrust in this important application of the China DRM Forum technology.”
“We are honored to partner with CCTV High-Tech Development Company to develop this trusted content exchange platform,” said Kenny Huang greater China general manager of Intertrust Technologies. “Content protection is a critical component of this project and our cross-platform DRM client and server solutions are ideally positioned to help realize CCTV’s vision of a seamless, secure media marketplace for content and service providers.”
About CCTV High-Tech Development Company
CCTV High-Tech Development Company, a wholly-owned subsidiary of CCTV, was established in 1992 to conduct new media research and development projects in digital television. In recent years, the company has undertaken several major projects for government agencies such as the State Administration of Radio, Film, and Television in areas such as television production and broadcast systems, electronic program guides, terrestrial digital television, and new interactive media platforms. CCTV High-Tech has built a world-class team and accumulated a wealth of technical expertise in digital television.
About Intertrust Technologies Corporation
Intertrust invents, develops, and licenses technologies and intellectual property for digital rights management (DRM) and trusted computing. The company holds over 100 patents and has over 300 patent applications pending worldwide. Intertrust's inventions enable a broad range of products that use DRM and trusted computing technologies, including operating systems, digital media platforms, consumer electronics and mobile computing devices, web services, and secure enterprise automation. Through its wholly-owned subsidiary Seacert, Intertrust provides trust management services for the Marlin and OMA DRM standards. Intertrust is headquartered in Silicon Valley and has regional offices in London and Beijing.
About China DRM Forum
The China DRM Forum was founded in 2004 by CCTV and Tsinghua University to develop national standards for the protection of digital media throughout the value chain. The forum focuses on the creation of technical standards and solutions, researches new application areas for DRM technology, and promotes the overall development of the DRM market in China. Currently there are 78 participants in China DRM Forum, including major Chinese content providers such as CCTV, SMG, and BTV, as well as leading technology companies such as TCL, Changhong, Panasonic, Philips, Sony, Nokia, and Intel.
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