Pioneer's SyncTV and Intertrust Enter Technology and Licensing Partnership
San Jose and Sunnyvale, CA, February 26, 2008 – SyncTV, Inc., a subsidiary of Pioneer Research Center USA, Inc., and Intertrust Technologies Corporation today announced the deployment of Marlin DRM in SyncTV's TV download service.
SyncTV has taken a license for Marlin devices and services as part of the OMA/Marlin licensing program that Intertrust launched in October 2007.
Intertrust and SyncTV are now collaborating closely on the development of the DRM components of the SyncTV application, which uses Intertrust's Marlin Client Software Development Kit, known as “Sushi.” Sushi is available from Intertrust or the Marlin Developer Community Source Program (www.marlin-community.com).
SyncTV is an 'a la carte' TV download service that launched in private beta in November 2007. The service offers premium content with flexible playback on Windows PCs, Macs, and Linux PCs, with more playback options planned for the future. The service allows users to download entire seasons of home-theater quality TV shows at low monthly fees.
SyncTV built its service using open standards for all its communications protocols and data formats, including Marlin DRM. “Open standards are critical to the success of SyncTV,” said John Gildred, president of SyncTV. “After extensive market research, we decided that Marlin DRM provides the best blend of advanced user friendly functionality, cross platform support and openness.”
“SyncTV is an elegant and consumer-friendly Internet video service,” said Talal Shamoon, chief executive officer of Intertrust. “It is a fine example of the transparency of Marlin DRM. We are pleased to enable exciting new services like this with our inventions and reference technologies.”
About Intertrust Technologies Corporation
Intertrust develops and licenses intellectual property for Digital Rights Management (DRM) and trusted computing. The Company holds over 100 patents and has over 250 patent applications pending worldwide. Intertrust's patent portfolio covers software and hardware techniques that can be implemented in a broad range of products that use DRM and trusted computing technologies, including computer operating systems, digital media platforms, web services, and enterprise infrastructure. Intertrust has research, engineering, and IP groups focusing on developing and monetizing next-generation technologies and inventions.
About SyncTV
SyncTV was created to give consumers the highest-quality and most flexible TV download service available. The service works on Windows PCs, Macs and Linux PCs. Because SyncTV was designed to work directly on other consumer audio-visual products, SyncTV has the capability to work on other devices in the future, including TVs and portable players.
SyncTV, Inc. is a subsidiary of Pioneer Research Center USA, Inc., and is headquartered in San Jose, California. For more information or to sign up to request being a beta tester, please visit www.synctv.com.
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Media Contacts
Robin Buckley
Buckley & Kaldenbach
703-533-9805 phone
703-201-3524 mobile
robin@buckleykaldenbach.com
Stephanie Sibal
Frith PR for SyncTV
415-848-3035 phone
stephanie.sibal@frithpr.com
SYNCTV is a trademark of Pioneer Corporation.
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