Entertainment & Media: Technology to Bridge Interoperability and Security

Low-cost, available broadband and network-connected devices have rapidly changed consumer entertainment media consumption. New devices communicate with networked entertainment services, allowing consumers to manage their entertainment experience and enjoy playback on any device, at any time. In addition, mobile device makers, network operators, and application developers are working to enable users’ instant access to rich multimedia games, entertainment programming, online communities, and productivity tools.

This growing interoperability is offset by security and control challenges. The entire value chain – from content creator to consumer – will benefit by technology that offers natural anytime content experiences while assuring predictable policy-directed use. Intertrust technology creates the infrastructure for the emergence of new commerce, collaboration and privacy opportunities.

After many years of incubation, trial and error, we are seeing the global proliferation of Internet commercial media services, and our DRM technologies and standards and playing a key role in the UK, Italy, France and Spain, Japan and soon in China and India. The power of open standards to set level playing fields against proprietary technologies in the TV and music space provides great value, and device makers and service providers around the world are adopting Marlin DRM for this reason.

Scenarios

Read the scenarios below to see how Intertrust technologies is already meeting consumer demand for an 'any screen, any time' entertainment experience.