8 Tips for boosting app retention : Create an app for the long run

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There has never been a better time to be a mobile smartphone user. With the smartphone penetration skyrocketing and the app ecosystem growing by the day, mobile app users now have a ton of choices to pick an app that is the right mix of useful, friendly and fun.

There has also never been a more trying and competitive time for app developers. Thanks to the abundance of apps available to the users today, the shelf life of an average app has reduced.

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