Mobile World Congress 2016 (MWC) has officially started in Barcelona, Spain. MWC is the event in the world of mobile communications; a world which is increasingly not only just about mobile phones but also wearables, connected cars, connected cameras and all the other devices which mobile carriers connect to today. Intertrust is at MWC this year at booth at Hall 8.1 Stand 8.1J17.
This year we are showcasing our suite of media, IoT and secure systems products under the theme “Do You Know Where Your Data Is Going?” We think it’s a particularly relevant message as a new survey just came out saying that over 70 percent of mobile consumers today don’t trust their carrier with their data. The survey also notes that consumer distrust has increased over the last three years. As mobile carriers try to increase their reach beyond mobile phones to a wide variety of devices that collect very sensitive data about consumers, carriers and indeed the entire technology industry must address this “trust gap” to be successful.
Intertrust’s suite of products is designed to help in a variety of ways. One example is our Personagraph service, which generates consumer demographic data from mobile device signals used by brands to target mobile video advertising. In the survey mentioned above, 19 percent of consumers are worried that their data will be sold to a third party. Personagraph helps alleviate these concerns by using intelligent device software and cloud services to ensure any data exposed doesn’t expose any personally identifiable information (PII) and the user can control which data is collected.
Another important part of trust is ensuring the security of the device software. Intertrust’s whiteCryption software is designed to help app and other software developers protect the secret keys and other information contained within the software code. Not only is whiteCryption used by mobile app developers to secure their software, but our recently announced relationship with Trustonic makes it even easier for app and IoT software developers to secure their software. Trustonic provides the Trusted Execution Environment used in many ARM-based processers commonly used in mobile and IoT computing devices.
Of course there is more to Intertrust’s story. If you are at MWC, drop on by to find out.