Category Archives: Data Science

The Evolution of Forecasting


Humankind has been trying to predict the shifting patterns of the world around us for centuries. Weather forecasting, our way of predicting the conditions of atmosphere for a given location and time, is one of the critical tools employed to do so. As long as we have had these tools, our “environmental psychism” has propelled us forward.


The Evolution of Forecasting


Humankind has been trying to predict the shifting patterns of the world around us for centuries. Weather forecasting, our way of predicting the conditions of atmosphere for a given location and time, is one of the critical tools employed to do so. As long as we have had these tools, our “environmental psychism” has propelled us forward.


Planet OS 2018: Year in Review


As we step into 2019, let us take a look back at the eventful year of 2018. For Planet OS, our Datahub team, and the global climate overall, 2018 was filled with a series of significant events. In the midst of the Winter Olympics, unprecedented natural disasters, and revolutions in renewable energy, Planet OS has continued its mission to deliver high-quality environmental data.


Planet OS 2018: Year in Review


As we step into 2019, let us take a look back at the eventful year of 2018. For Planet OS, our Datahub team, and the global climate overall, 2018 was filled with a series of significant events. In the midst of the Winter Olympics, unprecedented natural disasters, and revolutions in renewable energy, Planet OS has continued its mission to deliver high-quality environmental data.


Personagraph data science

Data science and dating apps: how to score your Super Bowl date in Houston


New Englanders take note, with so many dating apps, must you be so Tinder loyal when there are plenty of fish in the sea?  

This Sunday, the Atlanta Falcons and the New England Patriots will meet for Super Bowl LI in Houston for the very first time. This means many NFL fans and Houstonians will meet for the first time too.  

Since Personagraph is running on 1.5 billion devices, we figured we could dig into some data to help out those fans travelling to Houston for more than just the game. We analyzed data generated by over 300,000 fans of the NFL who use mobile devices. We wanted to explore whether football fans are equally present across all dating applications or if there were major differences across the fan-bases. So, we asked our data scientists, “If I’m in Houston for the Super Bowl, which dating app should I use to meet the football fan of my dreams?”  

Turns out that women in Houston and Falcon fans clearly like the same dating app, namely Vancouver, Canada’s PlentyofFish. Patriots fans are much more likely to search for their next date on their number one app, Tinder. However, given the many choices Houston’s women have swiped left; Tinder is only the 4th most popular dating app in the city. Zoosk is also popular in Houston but not in Atlanta. So there’s your chance Pats fans!  

This also presents a good opportunity to weed out the fans from the “other side”. Falcons fans should stay on PlentyofFish to meet fellow fans and locals. To avoid a potentially challenging long distance relationship, Patriots fans can keep swiping right on Tinder to meet New Englanders in Texas.  

We reached out to PlentyofFish and Kate MacLean, Public Relations Coordinator told us: “We can’t think of a better excuse for PlentyOfFish users to strike up a conversation with fellow football fans, than Super Bowl Sunday! Sharing a mutual admiration for the game will immediately break the ice and may even score you a date in time for Valentine’s Day.”  

There you have it, a bit of unconventional dating advice from your friendly neighborhood data science team at Personagraph.  We’re here to help you make your passes forward even when you are penalized for having too many men on the field.  You still might draw someone offside! Omaha! Omaha!  

Looks like there’ll be plenty of scoring in Houston this weekend.  

Enjoy the game!

   


If you want to learn more about this, please see us March 1st at the Games Developers Conference in San Francisco.  We’d love to have a chat at our happy hour.  Please contact us for an invitation.  

Art Vs. Science: Why Data is Crucial for Ad Creatives


“Even the most siloed creative sitting comfortably under a rock has to bring data, and the insights that it provides, into their work to survive in the business of selling things.” –Cannes Lions Jury

In recent years, there has been growing critique on the supposedly narrow focus of data driven advertising in the adtech industry. This critique usually stems from a firm belief that advertising is an art that does not follow rules and that doesn’t allow itself to be captured in frameworks. However, others have a more nuanced point of view and see the combination of good data and creatives as the key to success. Continue reading