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Humankind has been trying to predict the shifting patterns of the world around us for centuries. Weather forecasting, our way of predicting the conditions of atmosphere for a given location and time, is one of the critical tools employed to do so. As long as we have had these tools, our “environmental psychism” has propelled us forward.
Humankind has been trying to predict the shifting patterns of the world around us for centuries. Weather forecasting, our way of predicting the conditions of atmosphere for a given location and time, is one of the critical tools employed to do so. As long as we have had these tools, our “environmental psychism” has propelled us forward.
As we step into 2019, let us take a look back at the eventful year of 2018. For Planet OS, our Datahub team, and the global climate overall, 2018 was filled with a series of significant events. In the midst of the Winter Olympics, unprecedented natural disasters, and revolutions in renewable energy, Planet OS has continued its mission to deliver high-quality environmental data.
As we step into 2019, let us take a look back at the eventful year of 2018. For Planet OS, our Datahub team, and the global climate overall, 2018 was filled with a series of significant events. In the midst of the Winter Olympics, unprecedented natural disasters, and revolutions in renewable energy, Planet OS has continued its mission to deliver high-quality environmental data.
“Even the most siloed creative sitting comfortably under a rock has to bring data, and the insights that it provides, into their work to survive in the business of selling things.” –Cannes Lions Jury
In recent years, there has been growing critique on the supposedly narrow focus of data driven advertising in the adtech industry. This critique usually stems from a firm belief that advertising is an art that does not follow rules and that doesn’t allow itself to be captured in frameworks. However, others have a more nuanced point of view and see the combination of good data and creatives as the key to success. Continue reading
