Audiences have migrated to OTT and mobile with enough demand to rival
 television, creating an open window of time to reach these valuable audiences. Key insights
 from OTT and mobile data help inform advertisements for a better ROI than what television 
can offer. In fact, OTT ads are reporting a 97% completion rate and 100% viewability.

ExpressPlay White Papers

Dynamic Ad Insertion for OTT Monetization White Paper

Audiences have migrated to OTT and mobile with enough demand to rival
 television, creating an open window of time to reach these valuable audiences. Key insights
 from OTT and mobile data help inform advertisements for a better ROI than what television 
can offer. In fact, OTT ads are reporting a 97% completion rate and 100% viewability.

This paper discusses how dynamic ad insertion solves OTT service providers’ two biggest concerns: it improves the user experience and increases revenue. Dynamic ad insertion is discussed in detail including client-side ad insertion and server-side ad insertion, and why a combination of both is the best approach for today’s audiences. This paper also discusses Hybrid DAI architectures, which combine modern CSAI with SSAI, to handle demand at scale while offering price efficiency.”

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