Intertrust and Bitmovin Forge Strategic Partnership to Provide Secure Media Players
Sunnyvale, CA – September 28, 2017 – Intertrust Technologies Corporation and video infrastructure provider Bitmovin today announced a strategic partnership centered around Intertrust’s ExpressPlay media monetization and content protection platforms. Together, Intertrust’s cloud-based platforms and Bitmovin’s end-to-end content delivery solution provide customers (such as media companies and broadcasters) with a one-stop solution for content protection and monetization.
Bitmovin offers a video player solution for Web and mobile devices as well as cloud-native video encoding software that runs anywhere. Intertrust’s ExpressPlay combines Intertrust’s world-leading multi-DRM service with Personagraph, Intertrust’s consumer data platform, creating a unique value proposition for broadcasters who wish to deploy and monetize protected video streams via paid distribution or advertising.
The partnership provides a one-stop solution enabling digital business models including sell-through and subscriptions, and end-to-end ad insertion into protected premium content streams. The solution supports both client player and server-side ad insertion as well as integrations with demand-side platforms and exchanges. It offers robust ad tracking mechanisms that are resilient to ad blocking. It also includes comprehensive audience intelligence without requiring clients to share any first party data. The ExpressPlay DRM platform supports all popular DRM formats including Open Standard Marlin DRM, Microsoft PlayReady, Apple FairPlay, Adobe Access, and Google Widevine.
“We’re living in an incredible time for Internet media distribution,” said Talal Shamoon, Intertrust chief executive officer. “Broadcasters, operators, and device makers now have great options for encoding, content distribution, advertising, and digital rights management – we’re thrilled to partner with Bitmovin to provide a unified end to end solution for this market”
“Intertrust’s legacy of innovation, and its contributions in the areas of content protection and monetization are globally recognized” said Stefan Lederer, co-founder and CEO of Bitmovin. “Making paid distribution and advertising work for millions of viewers, across hundreds of platforms isn’t easy, not to mention the complexity of streaming premium quality video to these viewers over available bandwidth. That’s where Bitmovin comes in. Our proven technology eliminates all the back-end complexity to reach those devices, saves bandwidth and lets Intertrust enable digital business models for premium and ad-supported content.”
About Intertrust Technologies Corporation
Intertrust provides trusted computing products and services to leading global corporations – from mobile and CE manufacturers and service providers to enterprise software platform companies. These products include the world’s leading digital rights management, software tamper resistance and privacy-driven data platforms for AdTech, DNA storage, and IoT.
Founded in 1990, Intertrust is based in Silicon Valley, with regional offices in London, Tokyo, Seoul and Beijing. The Company has a legacy of invention, and its fundamental contributions in the areas of computer security and digital trust are globally recognized. Intertrust holds hundreds of patents that are key to Internet security, trust, and privacy management components of operating systems, trusted mobile code and networked operating environments, web services, and cloud computing. Additional information is available at intertrust.com, or follow us on Twitter or LinkedIn.
Bitmovin API based products help developers around the world solve the most complex video problems with cloud native software that runs anywhere. Bitmovin API delivers a comprehensive video infrastructure solution by integrating all aspects of the adaptive streaming workflow into one easy to use interface for Encoding, Player and Video Analytics.
Bitmovin was founded in 2013 by the co-creators of the MPEG-DASH video streaming standard, used by industry leaders like Netflix and YouTube and currently accounts for 50% of US peak internet traffic. The company is laying the groundwork for a cross-platform future dominated by video content. Bitmovin, Inc. is based in San Francisco, CA, and Klagenfurt, Austria and is privately owned. Investors include Atomico, YCombinator (YC S15), Dawn Capital, SpeedInvest, Constantia New Business and a number of angel investors, including the former VP Engineering of Netflix, the former CTO of Cisco and the founder of Unity. For more information, visit www.bitmovin.com
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