Marlin DRM is an open-standard content protection system for consumer devices and services. It offers sophisticated copyrights management for playing entertainment and media content (including, audio, video, ebooks, and games) distributed over mobile, broadband, broadcast, and all other popular channels. Since Marlin is not a proprietary DRM, it is able to deliver content over any network or physical media. It seamlessly ports licensed content across devices and services in a consumer’s home or personal domain and supports a large and flexible set of business models for content distribution, including yet-to-be-defined business models. Intertrust, Panasonic, Philips, Samsung, and Sony co-founded the Marlin DRM standard in 2005. The technology specifications and test tools that were jointly developed are freely accessible for evaluation on the Marlin DRM website. Today, Marlin DRM is much more than a technology specification. Companies that want to deploy a content protection solution can work with one of several Marlin solution providers. SyncTV offers a complete white-label service for OTT, catch-up TV, and other models. ExpressPlay, offers a comprehensive Marlin-compliant solution with SDKs for mobile apps and embedded devices and a hosted service. Alternately, Fujitsu, Tata Elxsi and other members of the Marlin Partner Program can build a custom implementation based on the Marlin specifications. Marlin technology is a consumer electronics and mobile friendly technology, compatible with all popular operating systems, platforms, codecs, file formats, and delivery systems. The technology is easy to configure and implement on multiple server and client platforms. Marlin supports various content distribution models like download, progressive download, streaming, adaptive streaming, multicast and broadcast. Several national initiatives and other standards bodies have adopted Marlin DRM. YouView in the UK, TivùOn! in Italy, and the IPTV Forum Japan currently use Marlin DRM exclusively as their content protection technology. Since the Japanese initiative kicked off in 2007, Marlin technology is used in the vast majority of popular Internet TV services, such as AcTVila. HbbTV groups in France and Spain have also selected Marlin as one of their DRM options. Other standards-based ecosystems such as Ultraviolet have approved Marlin for distributing premium Hollywood content. In addition, a growing number of TVs, network Bluray Players, Home Cinema sets, MP3/MP4 players, and Internet enabled televisions from most major manufacturers. In all, there is a growing base of over 250 million Marlin-enabled devices in the market. Marlin is competitively priced. In fact, the Marlin Simple Secure Streaming (MS3) technology is free to service providers who can interoperate with MS3 clients using simple off-the-shelf Web Server software. Free packaging tools for formatting, encryption (including MPEG DASH), which can be used for Video-on-Demand and Live, are also available. There are also options for service providers who wish to build richer distribution models (e.g., offline use on mobile).