Friend MTS Integrates with Intertrust ExpressPlay DRM for Live Sports
IBC – September 17th, 2018 – Friend MTS, the Emmy Award winning content and revenue protection specialist, today announced that Intertrust, a leader in trusted distributed computing, has integrated ASiD OTT subscriber-level watermarking with its ExpressPlay DRM client SDK and multi-DRM service to provide an ultra-secure and fast-to-market, Over the Top TV (OTT) video player solution.
“We’re delighted to welcome Friend MTS as an ExpressPlay partner”, said Tom Carroux, Sales Director, Americas at Intertrust. “By integrating Friend MTS’ ASiD OTT watermarking with ExpressPlay, we’re enabling OTT providers to rapidly launch new services with the security features required to ensure the delivery is highly robust against piracy. This is an especially strong fit for live sports content as it delivers the highest level of protection against illegal redistribution.”
Friend MTS’ ASiD OTT managed security service incorporates global channel monitoring with fingerprint-based content recognition, and this integrates tightly with watermarking for subscriber identification. This highly automated, client-side service operates with live, pay-per-view and on-demand content, including 4K/UHD and HDR. This monitoring can connect seamlessly with subscriber management systems to stop content theft in minutes.
Intertrust’s ExpressPlay is an integrated media monetization solution for content distributors, network operators and broadcasters. The combined solution includes multi-DRM, card-less conditional access, dynamic ad insertion, and audience data management.
“With streaming piracy seriously impacting the revenues of OTT providers, it is essential to integrate subscriber watermarking as part of a comprehensive security strategy,” said Simon Hanna, Partnerships Director at Friend MTS. “We’re delighted that Intertrust, a leader in content security, has joined the ASiD Watermarking Partner Program.”
About Friend MTS
Friend MTS protects content and revenues for many of the world’s largest media and entertainment companies. Its broadcast and OTT security services protect premium live channels and events, as well as on demand entertainment programming from illegal redistribution. The company’s suite of managed services includes global monitoring using advanced network forensics technology and fingerprint-based automatic content recognition. This enables detailed insights on illicit video consumption and network-level piracy mitigation. The monitoring capability, coupled with the world’s most deployed subscriber-level watermarking technology and direct integrations with subscriber management systems, allows the rapid, automated termination of illegal sources of service or content theft. For more information about Friend MTS, visit www.friendmts.com
About Intertrust Technologies
Intertrust provides trusted computing products and services to leading global corporations – from mobile and CE manufacturers and service providers to enterprise software platform companies. These products include the world’s leading digital rights management, software tamper resistance and private data sets for various verticals including energy, entertainment, fintech and IoT.
Founded in 1990, Intertrust is headquartered in Silicon Valley, with regional offices in London, Tokyo, Mumbai, Bangalore, Hyderabad, Beijing, Seoul, Riga, and Tallinn. The Company has a legacy of invention, and its fundamental contributions in the areas of computer security and digital trust are globally recognized. Intertrust holds hundreds of patents that are key to Internet security, trust, and privacy management components of operating systems, trusted mobile code and networked operating environments, web services, and cloud computing.
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