LINE Selects Intertrust ExpressPlay to Protect its New VVID Entertainment Digital Trading Card Platform
SUNNYVALE & TOKYO—August 20, 2020—Intertrust today announced that LINE Corporation will use its ExpressPlay DRM (digital rights management) cloud service to protect LINE’s new VVID® entertainment digital trading card platform. The companies have partnered over the last several years to produce a popular series of thought leadership conferences around topics of security, privacy and identity management.
ExpressPlay® DRM is a complete multi-DRM monetization service for OTT (over the top) streaming and is proven to protect the distribution of premium content issued by major global studios and content rights owners at scale. While known for its effective protection of streaming video content, ExpressPlay DRM has also secured other types of digital content such as e-books, and now extends its effectiveness to new applications such as the VVID entertainment digital trading card platform.
Created for the Japanese market, the VVID platform allows fans to purchase or trade digital cards that feature their favorite content. These cards highlight characters, artists, models, scenes and other content from the worlds of anime, television, movies, fashion, hobbies, and other fields. The high level of security provided by ExpressPlay DRM to closely protect this extremely valuable content is an important element in helping LINE to launch the VVID platform.
“We are extremely honored to extend our partnership with LINE to include content protection for this groundbreaking new service,” said Yutaka Nagao, Intertrust’s General Manager of Japan, and VP of Technology Initiatives. “We’re also very excited to extend the reach of the ExpressPlay DRM service into a new media realm.”
With over 160 million monthly active users as of July 29, 2020, LINE is a social media powerhouse focused on rapidly growing markets in Asia. LINE and Intertrust mutually benefit from a long-term partnership in data security technologies as well as the international security forums. This close cooperation underscores the commitment of both companies to the security and privacy of users as well as for content and services.
Intertrust provides trusted computing products and services to leading global corporations–from mobile, consumer electronics and IoT manufacturers, to service providers and enterprise software platform companies. These products include the world’s leading digital rights management (DRM), software tamper resistance, and technologies to enable private data exchanges for various verticals including energy, entertainment, retail/marketing, automotive, fintech, and IoT. Founded in 1990, Intertrust is headquartered in Silicon Valley with regional offices in London, Tokyo, Mumbai, Bangalore, Beijing, Seoul, Riga, and Tallinn. The company has a legacy of invention, and its fundamental contributions in the areas of computer security and digital trust are globally recognized. Intertrust holds hundreds of patents that are key to Internet security, trust, and privacy management components of operating systems, trusted mobile code and networked operating environments, web services, and cloud computing. Additional information is available at intertrust.com, or follow us on Twitter or LinkedIn.
About LINE Corporation
With the LINE messaging app as the cornerstone, LINE Corporation’s business encompasses development and operation of a wide range of mobile-first services—including communication, content, and entertainment—and advertising, as well as new businesses in Fintech, AI, and other domains. Under its corporate mission of “Closing the Distance,” LINE Corporation strives to bring people around the world closer to each other, to information, and to services. For more information, visit linecorp.com/en/.