Apple Stresses User Privacy at WWDC – Mobile Ecosystem Weekly

Happy Friday! Here is a roundup of some important mobile news from the past week: 

VentureBeat: Apple Stresses User Privacy at WWDC by Natasha Lomas, June 8th, 2015

Apple is continuing to put blue water between itself and data-mining mobile rivals such as Google by engineering its services with a clear focus on user privacy. At Apple’s WWDC developer conference today, senior vice president of software engineering Craig Federighi showed off an update to its Siri voice assistant, called Proactive, which will offer some Google Now-esque predictive features, such as suggestions for when a device user needs to leave to get to an event in their schedule, or inferring who might be calling from a landline number that’s not stored in your contacts, based on parsing data from your email. 

Nielsen: So many apps, so much more time for entertainment – PRESS RELEASE, June 11th, 2015

Over the span of just a few years, the concept of app usage has transformed from a novelty to an essential part of the mobile user experience. With millions of apps now available and more being rolled out every day, there is an app for everyone, regardless of age, race or interest. But while marketers and app developers continue to add functionality and robustness to apps, they also must effectively position them to stand out in an increasingly competitive marketplace. Despite the increase in choices, the number of apps used is staying the same. A recent Nielsen analysis found that on average, smartphone users accessed 26.7 apps per month in the fourth quarter of 2014—a number that has remained relatively flat over the last two years. And consider this: Over 70% of the total usage is coming from the top 200 apps.

VentureBeat: Windows 10 Mobile will reportedly launch ‘late next quarter’ – by Emile Protalinski, June 10th, 2015

Earlier this month, Microsoft announced Windows 10 for PCs will launch on July 29. The company did not share, however, when exactly other editions would arrive. Windows 10 Mobile and Windows 10 Mobile Enterprise, the successors to Windows Phone 8, are widely expected to ship in the next few months. Microsoft has previously explained that Windows 10 will launch on PCs first, and will arrive for phones sometime later. Other devices like Surface Hub and Microsoft HoloLens will follow afterwards as well.

AdAge: Verve Mobile Acquisition of Startup Fosbury Signals More Beacon Buys to Come – by Anthony Ha, June 4th, 2015

Verve Mobile, a firm focused on location-based advertising, acquired beacon-centric campaign management technology Fosbury for an undisclosed sum. It’s a small deal, but Verve Mobile’s move portends an inevitable consolidation within the sprawling beacon space.

AdWeek: Research: 30% of US shoppers already using mobile wallets, forcing retailers to adopt new technology – by Jerin Mathew, June 12th, 2015

About 30% of US shoppers are already using mobile wallets to pay for goods and services, according to new research, which pointed out that mobile payments technology is evolving from a “mere novelty to a necessity”. In its latest Retail Perceptions report, Interactions, which offers integrated sales and marketing programmes, also says that 62% of consumers, who currently do not use mobile wallets, expect to use the technology within the next year.