The Internet of Things proposes new ways to track and analyze data unlike anything we’ve seen before. The IoT movement will be transformative with predictions by Gartner analysts forecasting 6.4 billion connected things worldwide in 2016, up 30% from 2015, with this number reaching 20.8 billion by 2020. And there is plenty of spending along with these connections. Estimates of total services spending is at $235 billion in 2016, up from 22% from 2015. These developments will cause major shifts in a variety of industries, but most notably in advertising and marketing.