Happy Friday! Here is a roundup of some important mobile news from the past week:
VentureBeat: Mobile web market will triple in size to $850B by 2018, says Digi-Capital by Mark Sullivan, May 26st, 2015
Mobile phones and mobile networks will be growing just 10 percent and five percent per year, respectively, by 2018, but mobile web services will continue growing like crazy. Digi-Capital, which advises mobile apps and services companies in the U.S., Europe, and Asia, now forecasts that mobile services will grow nearly three times over, from $300 billion last year to $850 billion by 2018. Mobile commerce is the key driver of the growth, Digi-Capital said, which is why more than half of the $41 billion invested in the space during the past year went to mobile commerce-related sectors.
AdExchanger: AppLift Acquires Bidstalk In A Bid To Bring RTB In-House, by Allison Schiff, May 28th, 2015
App marketing platform AppLift has made a move to strengthen its stack with the acquisition of Singapore-based mobile DSP Bidstalk. Terms of the deal, revealed Thursday, were not disclosed. AppLift’s technology centers on user acquisition and lifetime value (LTV) optimization for its roughly 500 clients, among them Match.com, King, Zynga, Glu Mobile and Indian fashion portal Myntra, which shut down its website and went app-only earlier in May – but there was something missing.
According to a new mobile phone forecast from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, smartphone shipments are expected to grow 11.3% in 2015, which is down from 27.6% in 2014. This is on par with IDC’s previous smartphone forecast of 11.8% growth in 2015. While overall smartphone growth will continue to slow, many markets will experience robust growth in 2015 and beyond, and worldwide shipment volumes are forecast to reach 1.9 billion units annually by 2019.
TechCrunch: Google Launches Android M Preview With Fingerprint Scanner Support, Android Pay, Improved Permissions And Battery Life, by Frederic Lardinois, May 28th, 2015
As expected, Google today announced the developer preview release of the next version of Android at its I/O developer conference in San Francisco. With Android M (which will get its full name once it’s released to users), Google focuses mostly on fit and finish, but the company also added a number of new features to its mobile operating system. It’s no surprise that Android M won’t feature any major new design elements. The last release, Android Lollipop, introduced Google’s Material Design language, after all, and there are still plenty of developers who haven’t even migrated their apps over.
Apple Insider: Apple’s iOS drives 75% of Google’s mobile advertising revenue – by Sam Oliver, May 27th, 2015
Despite the ever-increasing competition between Google and Apple, iOS remains an exceptionally important advertising platform for the search giant, with one Wall Street estimate attributing as much as three-quarters of Google’s mobile ad revenue to users of Apple’s devices.