During Advertising Week at the OMMA Video Programmatic event, Product Evangelist, Beth Kindig, and VP of Sales, Chris Verzello, presented a 3-point solution for brands to reach their audience in the open app ecosystem and at scale.
Watch full presentation on “Mobile Data in Video Brand Advertising”:
“I want to challenge you to reach your audience on mobile,” Kindig began, and then went on to ask advertisers and brands in-attendance if their goal was to reach audiences such as tech enthusiasts, new moms, milliennials, retail shoppers or auto enthusiasts?
This was the first step in the 3-point solution presented: build audience segments. During the presentation, it was stated that the earliest adopters of audience segments include auto makers, big box retailers, consumer-packaged goods, quick service restaurants and beauty brands. The segments most requested include tech enthusiasts at 49%, ethnic groups, fast food consumers and auto intenders.