Android players stick with their games for a shorter period of time than those on iOS, and video ads are the best way to attract people who will play longer on mobile platforms, AppsFlyer said in a new report. The mobile market research company released its first Gaming Ad Network Performance Index today, covering over 50 million paid installs of hundreds of gaming apps, running campaigns on hundreds of ad network partners.
Computer World: Rumors suggest Apple’s #IoT Homekit bloatware apps included in iOS 9, by Stephen Glasskeys, May 21st, 2015
Homekit — Apple’s answer to ‘Internet of Things’ buzzspeak — was introduced with great fanfare at last year’s Worldwide Developers Conference (WWDC). Since then, the project has been bedeviled with development delays and setbacks. However, things may be looking up for Apple. According to an anonymous source, Home — an IoT app for end users — can be found embedded like a botfly into current iOS 9 developer builds.
The Verge: Mobile carriers in Europe will reportedly block ads in effort to bully Google, by Tom Warren, May 15th, 2015
Mobile operators in Europe may be planning to block online ads soon. A report from the Financial Times claims one unnamed European carrier has installed blocking software on its network and plans to activate it by the end of the year. The blocking technology, developed by Israeli startup Shine, allows mobile networks to filter out ads provided by Google and others to reduce bandwidth usage on their networks.
TechCrunch: Pinterest Unveils Its First Video-Like Ad And New Ad Pricing Models by Matthew Linley May 19th, 2015
Advertisers are going to have a lot more to work with on Pinterest starting today. The company is rolling out several new tools and pricing options for advertisers today. Perhaps the biggest of them is Pinterest’s take on a new video-like Promoted Pin — but, not in the way you might expect. It’s an animated Promoted Pin that the company is calling a Cinematic Pin, and it only moves when the user is scrolling down. The animation stops when that user stops scrolling, and it is fully animated if the user taps on the Promoted Pin to blow it up.
The Verge: Adblock Plus Launches Web Browser for Android – by Alex Spencer, May 14th, 2015
Adblock Plus has launched a web browser app for Android, bringing the ad blocker software back to the Play Store for the first time since its app was removed back in early 2013 due to “interference with another service or product” . It’s unclear whether Adblock Browser is due to meet the same fate – the app hasn’t yet been cleared to appear on the Play Store – but it’s possible that by funnelling the ad blocking tech into its own web browser, Adblock will sidestep some of the issues encountered by its dedicated app.