Category Archives: Privacy

IoT and Privacy: Friday Highlights Top Weekly Stories

The Internet of Things, or IoT, represents the next wave of innovation driving the computing technology market for the next 50 years. The possibilities represented by IoT drive Intertrust’s investments in IoT data companies, initiative to help secure connected cars, and its overall focus on IoT.  With 2015 just around the corner, there is a lot of discussion in the technology industry on the future of the IoT market.

IDC has released its 2015 list of predictions for IoT. Note the emphasis on security and analytics, areas Intertrust is actively investing in. 

IDC Reveals Worldwide Internet of Things Predictions for 2015

Another market research company has put out an aggressive IoT forecast. Radiant Insights forecast that by 2020, there will be 100 billion Internet connections, up from 9 billion in 2014. They also say the market for chips used in wireless sensor networks will reach $12 billion by 2020, compared to $2.7 billion in 2013. Certain IoT data companies are well positioned to benefit from this growth.

Chip Market for Wireless Sensor Networks on 23% CAGR

This past week’s news revealed a variety of fascinating applications for IoT. Trust is essential to make these possibilities realand to successfully build the Internet of Trust.

IoT, Trust, And The Emerging Market Of One

Here’s a prediction that in 2015, IoT will catch the eye of an important industry segment: marketing. The article is right in pointing out that marketers, along with everyone else, will be challenged to effectively analyze the vast volumes of IoT data. What it completely misses is the fact that unless marketers take action to ensure digital privacy and trust in their use of IoT data, individuals will  become increasingly unlikely to provide it to them.

When Will the Internet of Things Become a Thing? Next Year 

Biometric data will be an important subset of IoT data. Biometrics is likely to become a common method to authenticate individuals for IoT applications. Already, there is discussion in the industry of such things as a connected car authenticating drivers through facial or fingerprint recognition. IoT sensors are also shaping up to be an important source of biometric data. At least in Italy, regulators are moving to regulate biometric data.

New privacy rules on biometric data for the Internet of Things?

Internet Privacy: Facing the implications

As the Internet and Internet applications seep even further into individuals’ everyday lives as well as all aspects of business and government, society continues to grapple with the implications of internet privacy.

Speaking of Italy, here’s an example of the privacy implications of what seems to be a design issue with the popular chat app WhatsApp. This is a good cautionary tale as companies design IoT apps which handle sensitive data.

Having an affair in Italy? You may want to avoid using WhatsApp

In the US, there has been a lot of excitement around how the Internet can help revolutionize education and make it more accessible. Many Silicon Valley startups have been created to do just that. Now they are facing a political backlash due to the privacy implications of having access to sensitive data about students.

Online education run amok?

Recently, the high flying Silicon Valley transportation startup Uber has had to face a very serious loss of trust due to questions about their privacy policies. Startups must address privacy in the beginning of their planning process, not just make it an add-on later.

#Ubergate Makes Plain That Privacy Cannot Be a Passing Thought for Start-Ups

Facebook, another high flying Silicon Valley company, has seen its fair share of privacy dustups. Now there is third-party software available to block a Facebook feature which can be a potential privacy threat.

Adblock Plus can now prevent Facebook from telling senders you read their messages

Friday Fun

The Holidays are  coming up fast! Here’s a service which combines the Silicon Valley trend of the sharing economy with the American trend of the ugly Christmas sweater party.

This Year You Can Rent Your Ugly Holiday Sweater

Friday Highlights: Connected Car, OTT TV, and Sensors for Good

Intertrust’s Friday Highlights provides a weekly review and analysis of a variety of articles that highlight trends in digital trust, Internet security, and Internet privacy. Here are the top connected car, OTT TV, and “wearables” stories from last week.

Privacy and Security in the Connected Car Era

This week, Intertrust’s whiteCryption subsidiary participated in the Connected Car Expo in Los Angeles showcasing its automotive software security solutions. It’s also worth pointing out that security and privacy in the connected car is something which Intertrust and whiteCryption have been thinking about for a while now. So, to highlight issues around the emerging connected car market, here are some articles about the connected car, privacy and security from this week.

Written from a European perspective, here is a good overview of some of the legal conundrums surrounding privacy and security in the connected car.

Top 5 takeaways on connected cars

Traditionally, all the software contained in automobiles has been tightly controlled by the automobile manufacturer. With individuals now expecting their connected cars to run apps like their smartphones, manufacturers are beginning to open up their cars to third-party app developers. While this is a plus for the user experience, third-party apps represent an additional security and privacy threat which all parties in the ecosystem must work to address. This week, Honda announced a new program to work with app developers with privacy being one focus.

Honda wants to help developers build better Android Auto apps

Here’s a company working on a solution bringing the connected car experience to older vehicles. It will be interesting to see how they address security issues in vehicles that weren’t designed to be connected to the Internet.

The Internet of Anything: The Little Box That Hooks Your Old Car Up to the Internet

One principal of security is understanding what are targets for bad actors. There is now a proposal in front of the New Jersey Legislature on how to protect the privacy of data held by a component already present in many of the cars today. These are “event data recorders” (often called “black boxes”) which record quite a lot of information related to the operation of a car. Avoiding bad actor access to the data in these devices is one of the challenges in connected car security. By the way, other politicians in the United States have also focused on privacy issues around the connected car, including a United States Senator.

Proposed New Jersey Legislation Seeks to Protect Privacy Interests in Motor Vehicle’s “Black Box” Data

Privacy Professionals Gather in Europe

Continuing on the theme of Intertrust event participation, we’re honored that Intertrust’s Knox Carey was chosen to speak on the subject of privacy and genetic data in the era of cloud computing at the IAPP Europe Data Protection Congress, 2014 held in Brussels this week. This event brought together luminaries from both the policy and technology fields to discuss the latest issues in the privacy field. For those of you who couldn’t make it to Brussels, here’s a site showing the Twitter feed from the event to give a flavor of the discussions.

The Social Story from the Data Protection Congress

The Continuing Inevitable March of OTT TV

Intertrust’s Gilles Boccon-Gibod was interviewed for the November/December 2015 edition of Streaming Media’s Video Monetization DRM and Syndication. In the interview, Gilles discusses some of the technical issues around content protection in OTT (over-the-top) TV. As we have noted, Intertrust believes OTT TV represents the future of TV and content protection will continue to play an important part in the growth of this industry. Here are some articles backing up the growth of OTT TV.

OTT TV is already big business.

OTT Services Predicted To Hit $5.8 In 2014

In the US market, the television industry lives and breathes off the viewership data produced by Nielsen Media. This week, it came out that Nielsen is planning on measuring the audience reach of TV content distributed by OTT TV providers such as Netflix and Amazon. This is an important validation of OTT TV. The implications of this move on the TV industry will be interesting to watch going forward.

Nielsen to Reportedly Measure Netflix and Amazon Viewership

One challenge facing the traditional TV industry in the US shows up with the fact that people now spend more time looking at their mobile devices rather than a TV set. Today’s smartphones and tablets are perfectly good platforms for enjoying OTT TV.

We Now Spend More Time Staring at Phones Than TVs

Sensors for Social Good

In Silicon Valley, the term “wearables” is often used to describe various devices worn on the body measuring an individual’s fitness and health. Here’s a story about how a startup wants to aggregate wearable sensors to gather important environmental data.

This Wearable Detects Pollution to Build Air Quality Maps in Real Time

Friday Fun

Here in the US, next week is when we hold our Thanksgiving holiday. It’s great to see that this year’s Macy’s Thanksgiving Day Parade will feature a float celebrating women and engineering.

Engineering gets float in Thanksgiving Day Parade


How Privacy of Genetic Data Can Be Protected in the Cloud

 It is almost time to hear Intertrust’s Knox Carey, leader of the Genecloud service, discuss privacy and genetic data in the cloud at the upcoming IAPP Europe Data Protection Congress, 2014. 

Europe has a reputation as a staunch defender of individual privacy. The upcoming IAPP Europe Data Protection Congress 2014, to be held from November 18 to 20th in Brussels, is a must attend event for those seriously interested in the nexus of technology, business, and regulation in the privacy arena. Keynote speakers include Luca De Matteis, Justice Counsellor (Cooperation in Criminal Matters and Data Protection), Permanent Representation of Italy to the EU, Julie Brill, Commissioner with the US Federal Trade Commission, and Mikko Hypponen, Chief Research Officer at F-Secure.

Intertrust Technologies Corporation is proud to announce that Knox Carey of the Genecloud project will be giving a talk on privacy and genetic data in the cloud at this event. Knox will be speaking in the Privacy and Technology breakout session on Thursday, November 20th from 10:30-11:30 am. His topic will be “Preserving Privacy for Genetic Data in the Cloud.” It promises to be a very topical discussion on systems that allow researchers access to genetic data online while protecting individual privacy and complying with regulatory and institutional requirements.

Knox Carey is the Vice President of Technology Initiatives at Intertrust Technologies Corporation. He leads Intertrust’s Genecloud initiative, which aims to balance issues of governance and access around sensitive genetic data and health information.


Friday Highlights: Mobile, IoT, and Health News

 Intertrust’s Friday Highlights provides a weekly review and analysis of a variety of articles that highlight trends in digital trust, Internet security, and Internet privacy. Here are the top mobile, IoT, and health stories from last week.

Nex Gen Mobile: Fast and Contextual

The tech industry is now well into what arguably could be called Mobile 3.0 (yes, you are allowed to throw things for overuse of industry clichés).  The mobile world today is primarily characterized by smart mobile devices running apps connected to 3G and 4G networks. Yet, it’s fun to think about what the next generation of the mobile world could look like. Here are some hints:

While 4G networks are still rolling out through the world, work continues to increase wireless network speeds.

 World’s Wireless Record Breaks 40 Gbit/s

The tech industry is now readying for a quick rollout of support for 4K (aka Ultra HD) TV’s and other displays. Qualcomm is understandably pushing mobile as a major source of 4K video as a way to enjoy it. If they succeed, this will provide an immediate market need for faster network speed and higher data throughput.

Qualcomm leading push for 4K

Rumblings are echoing through the mobile world that the current app paradigm is peaking at an unsustainable rate. Here is an interesting design proposal for mobile content focused on contextualized notifications and services, not apps.


Different Views on IoT and Humans

IoT (Internet of Things) is an industry buzz word which is probably bandied around too much. Yet, it is one which arguably represents the next computing revolution. When many people think of IoT, they may think about are smart watches, fitness bands, connected glasses and smart thermostats. Here are a couple takes on very different and human applications.

What if IoT is you? In other words, what if people could authenticate themselves to devices with Internet services? By the way, if you don’t like the sight of blood, you may want to skip this one.

Here’s why I implanted an NFC chip in my hand

By now, most everyone should be familiar with malware disguising itself as a program for displaying emoticons, nude pictures, providing computer protection, and so forth.  What if malware were to disguise itself as a cute robot?

Could robots become too cute for comfort?


Health, IoT, and Privacy

Health care seems to be quite a promising field for IoT. There are all sorts of ways that sensors connected to intelligent services can promote health and reduce medical costs at the same time.

Ford unveils a car seat which detects when a driver is having heart attack

Yet, health data is very sensitive and new health related IoT services need to be designed with security and privacy in mind. It seems that our current systems are failing on that score.

What’s behind the dramatic rise in medical identity theft? 

IoT has now, and rightly so, become a top focus of privacy experts around the world.

World’s Data Protection Leaders Highlight Internet of Things, Big Data Privacy Risks

The US now has a well-known specialist on privacy issues, who has been appointed to be the chief technology officer of the FTC (Federal Trade Commission), the primary Federal agency tasked with consumer protection. Hopefully IoT and privacy will become one of his top focuses going forward.

F.T.C. Names New Chief Technologist


Friday Fun

For people of a certain generation, making mix cassette tapes was their first taste of personalized music. In our age where Pandora, Spotify, 8tracks and many other services provide personalized music services over the Internet, it’s great to see someone re-imagining the cassette player and tape in a modern style.

Rewind: This Raspberry Pi cassette player plays Spotify tunes from actual tapes





Friday Highlights: Digital Trust, Data Security, and Internet Security News

 Intertrust’s Friday Highlights provides a weekly review and analysis of a variety of articles that highlight trends in digital trust, Internet security, and Internet privacy. Here are the top OTT, privacy, and security stories from last week.

OTT TV Shift HBO Version

It’s here. The much lauded US cable network and content producer HBO finally announced that it will launch an OTT TV (over the top or broadband TV) service in its largest market, the US (it already offers this type of service in the Nordic countries). Intertrust and others have long championed the advantages of OTT TV. HBO’s announcement, however, could represent the point where the proverbial logjam is broken and the general public begins to prefer viewing OTT TV content.

HBO to Offer Stand-Alone Web Subscription in U.S. Next Year

Whether or not CBS’ announcement of an OTT TV service took place shortly after HBO’s announcement was a coincidence or not is a matter open for debate. The important thing is that it happened. In the OTT TV age, the brand value of broadcast networks has been questioned. This seems like an attempt by CBS to shore up its position in the new world.

CBS Offers Web Service as TV Unbundles Itself

However, it’s important to remember that there are many unanswered questions about the HBO announcement.

Nine Thoughts On An Unbundled HBO

Of course, OTT TV is thriving in markets outside the US as well. One major Chinese OTT TV player is telling Chinese broadcasters to pack it up and just focus on content creation.

MIPCOM: Chinese Online Video Pioneer Charles Zhang Tells TV Broadcasters to Quit


While Privacy and Security Concerns Continue, Help May Be on the Way

This past week, the dangers to privacy and security in our modern connected world continue to be a matter of great concern, particularly in the data broker market. Advances in big data analysis techniques also hold the potential to further aggravate the potential dangers of this business model, an issue that already has received attention from the White House.

The Dark Market for Personal Data

A chilling tale around unexpected implications of information design.


With the continuing drumbeat about privacy and security concerns, it’s good to be able to point to some potential help on the way. First is a fascinating technical advancement with a great deal of potential.

Who’s using your data? New Web technology would let you track how your private data is used online.

This past week, Smart Grid related technologies have also helped advance renewable sources of energy and increase energy efficiency. The same can be said about the potential the Smart Grid for violating electricity customers’ (i.e. most everyone’s) privacy. It’s good to see that privacy is getting attention from a major group working on Smart Grid standards.

Smart Grid, V2.0: Now With More Privacy

The Bright Side of Decreasing Sensor Costs

Here’s a great example of how water sensor costs are dropping and could end up helping to clean up rivers.

River Sensors to Clean Up Waterways

Friday Fun

Art can always help people make sense of the world in ways other mediums can’t. Codame is a San Francisco based group focused on the intersection between art and technology. For a really scary Halloween, on October 31st,  Codame is sponsoring an event on privacy and security. Here is an example of the fun that attendees can expect that evening.

Jasper Paterson

Friday Highlights

 Intertrust’s Friday Highlights provides a weekly review and analysis of a variety of articles that highlight trends in digital trust, Internet security, and Internet privacy. Here are the top media, and Internet privacy stories from last week.


mobile technology

 The only thing constant in the world is change. The Internet is certainly not exempt from that rule. 

Omnicom Advises Marketers to Move 10% to 25% of TV Ad Dollars To Online Video

Pepsi’s CMO Talks Mobile

People in the “TV Commerce” industry have made many attempts to expand beyond the realm of TV shopping networks. Smart mobile devices becoming more mainstream could help make that happen. tests the combination of TV and mobile commerce

4K TV has been gaining traction in the industry faster than many observers thought. This Korean technology breakthrough shows the potential for mobile wireless networks to be a contender for 4K video distribution.

Samsung and SKT make mobile video breakthrough


Internet Privacy and its implications

This past week, companies and consumers continued to grow increasingly concerned about Internet privacy. This has become a particularly urgent concern for new and developing businesses, as regulators pressure new businesses to come up with solutions to achieve Internet privacy.

Privacy is the single biggest concern for today’s mobile consumers

When athletes in a popular professional sport league start paying attention to Internet of Things (IoT ) privacy, you know it’s especially important.

Players union looks at data protection

Regulators continue to signal the industry that they are watching and privacy violations can be costly.

comScore Privacy Settlement Gains Approval

This article points out a very subtle but pernicious threat to trust.

It’s Official: AIs are now re-writing history


Friday Fun!

In this world where people can now send massive amounts of data over wireless networks, it’s fun to see someone going in the opposite direction. Is this is design ecologically kosher?

A Swiss designer built a machine that sends messages by balloon

Finally, check out some of the “different drummer” innovations from Japan.

The wacky side of Ceatec in pictures



Friday Highlights

mobile security and technology

Events that took place this week have shown consumers many advantages and disadvantages of the same mobile revolution. This first article explains how people in Africa can determine whether or not the medications they purchase are genuine. Do you know if your own medications are genuine?


Mobile technology offers option to combat fake drugs in West Africa


Second, what could actually go wrong when someone tries to break digital trust via personal devices?

Hong Kong protesters targeted by smartphone spy apps, security company says


iot: the saga continues 

How are some companies currently positioning themselves in the Internet of Things (IoT) market? One of the more interesting moves comes from ARM, the developer of the intellectual property driving many of the processors used for IoT devices. Apple has also begun manufacturing their own microprocessors to run iOS as well, and now ARM is coming from the other side and announcing their own OS for IoT. It seems quite encouraging that many companies are embedding Internet trust in their designs from the beginning.


ARM builds an OS for the Internet of Things


Several consortia are also working to solve the interoperability of data that comes from IoT, including Cisco, Acer, and others.

Cisco, Acer, others join Intel-backed IoT standards group


 Finally, Google throws yet another initiative into the works: “The Physical Web”.

Google Reveals ‘The Physical Web,’ A Project To Make Internet Of Things Interaction App-Less


Transforming TV

The Internet is clearly impacting the Television industry in significant ways; this past week, these changes raised many questions about the current business model of TV in the United States market.


Is the TV model broken?

“The TV model is broken,” says ISP that stopped offering pay-TV


Are all popular movies and TV shows legally available online?

Nearly all popular movies and TV shows are legally available online


Data Privacy: What Would YOU Do for a Klondike Bar?

This past week’s events demonstrated surprising human behavior regarding what some people are willing to give up their personal, private data for. What would you be willing to give up your personal data for?


How about…for a cookie?

Artist proves people will give away their personal data for a cookie


How about…for your first-born child? (Yes, that’s right.)

Londoners give up eldest children in public Wi-Fi security horror show


Friday Fun!

Finally, check out this retro electric car!

The Smallest Car In The World Is Back From The 1960s, And Now It’s Electric 



Friday Highlights

Friday Highlights provides a weekly review and analysis of a variety of articles that highlight trends in digital trust and privacy. Here are the top stories on digital security, privacy, IoT, and big data from last week.

Digital Security and Privacy

Privacy: Google and Facebook backlash Edition

In the wake of the Snowden NSA revelations, privacy concerns regarding large Internet brands’ collection and use of personal data are still growing. The abilities of companies such as Google and Facebook to collect a wide variety of personal data about individuals from cradle to grave is indeed a privacy concern that privacy and security authorities need to continue to take seriously. Countries in the European Union are expressing this concern quite loudly.

Death, drones and driverless cars: how Google wants to control our lives


This article points out how convenience drives many people into actions which can compromise their privacy. The industry must work on easy to use solutions which respect personal privacy.

How Facebook and Google are taking over your online identity


It now looks like the dustup about Stanford not using Google money for research on privacy is not really accurate. It is indicative, however, of how much trust in Google has eroded.

Stanford Says it Never Promised Not to Use Google Money for Privacy Research [Updated]


 Privacy, Security and the IoT 

V2V (vehicle to vehicle) is an upcoming technology for wireless communications between vehicles. By transmitting data about what sensors on vehicles “see” around them to other vehicles, there are a number of scenarios where V2V will increase vehicle safety. The US government has already indicated they are moving to require V2V on automobiles. Yet, like many socially beneficial networking technologies, V2V proponents must actively address the security and privacy challenges this technology has. Security expert’s Bruce Schneier’s comments on the subject and the responses to the comments show the challenges being faced.

Security for Vehicle-to-Vehicle Communications


The European Union continues to be a leading voice in demanding privacy protection for its citizens. Now, the call is out that the EU is seriously looking at privacy and IoT. This is fair warning that companies involved in IoT products need to build in meaningful privacy protections from the beginning.

Internet of Things reviewed by data protection regulators


It seems that for some companies, protecting privacy and security in IoT is seen as a market opportunity, which is a good sign.

Meet Wedg, Another Post-Snowden Personal Cloud Device


IoT and Big Data

Intertrust invests in an exciting startup called Planet OS, which is doing some very interesting work around sensor data and data analytics. While it is in a different area, here is another startup doing interesting work in energy data and analytics.

America’s Biggest Solar Hot Water Firm Is Rebranding and Becoming an Energy Broker


The Networked World: Past and Present

These articles describe the immense progress the networked world has made.

Remembering CompuServe, 35 Short Strange Years Ago


UN Broadband Commission: 50% of world online by 2017


Friday Fun!

This looks like quite a fun way for kids and kids at heart to get their hands on robotics and programing.

ScratchDuino Magnetic Robotics Kickstarter Project

Friday Highlights

 Friday Highlights provides a weekly review and analysis of a variety of articles that highlight what happened this past week in the world of digital trust and privacy. Here are this past week’s top security, media, and IoT stories.

Digital Security

While there have been some very worrisome criminal cracking in the US of JP Morgan Chase & Co. ( , Home Depot ( and (, it looks like there is nothing like the theft of nude celebrity pictures to grab public attention. If it gets people thinking and talking seriously about privacy and trust in our constantly connected to the cloud world, we’ll take it. Here are some takes on the scandal which caught our eye.

Chris Soghoian at the ACLU has a great suggestion on one way to avoid a photo breach in the future. Why not have a private camera mode on smartphones?  Better yet, why not have a private mode on smartphones?

Lessons From the Celebrity iCloud Photo Breach


There is a smartphone on the market called the Blackphone which uses encryption and other techniques to protect the privacy of its owners. The company claims it is selling very well. Could they now be tapping into a boom in the celebrity market?

New ultra secure cell phone, Blackphone, is reportedly flying off the shelves

Perez Hilton posted this video apologizing for reflexively posting these pictures without thinking. As Rita Di Antonio of the IAPP points out, it’s a great learning experience of the potential consequences for anyone who has access to personal information ( It is also a very personal discussion of the emotional fallout once someone has realized they have violated someone’s privacy.

Jennifer Lawrence & Me (And My Thoughts On What Happened)

This sort of breach gives the companies involved very troublesome publicity, but soon it could be worse. The European Union is about to enact legislation which could make it a large hit on the corporate bottom line. There are questions being raised as to whether cloud service providers are ready to meet the security requirements raised by the EU.

CSO’s to benefit from EU data protection reform but cloud vendors may struggle to capitalize



4K TVs are already on the market and the television ecosystem is rapidly gearing up to bring 4K content to these TVs. This challenge is so great that an industry pioneer has come out of retirement to take it on.

How New Processing Technology Might Make Ultra HD and HDR Broadcasting A Reality

TV Everywhere is the moniker given to the concept of paid television providers essentially implementing OTT TV to get their content to all the devices people now use to watch video. It looks like the concept is being extended to include ships, trains and busses.

Hollywood’s next bold move in mobile video distribution


The Internet of Things (IoT)

The hype around wearables seems to be driving competition in low-power electronics. This could end up not only benefiting wearables but other devices for which power consumption is a concern.

Ineda planning mass production of low-power chips for wearables in 2015

Wearables do hold the promise of benefiting their owners as well as doctors and other health providers that the owner shares their data with. A lawyer points out another group of people who can benefit from this data, lawyers. Something to think about the next time you put on that fitness tracker.

Wearable Technology: A Perfect Fit For Litigation

Here’s a wonderful heat map showing everything connected to the Internet.

See Every Single Device Connected to the Internet

Privacy, Please!

If you plan to be in Brussels this November and are interested in taking a deep dive into issues surrounding the governance of piracy, you should attend the IAPP Europe Data Protection Congress 2014. One of the highlights of the event (in our humble opinion) will be a chance to hear Intertrust’s own Knox Carey discuss privacy and genetic data in the cloud. Knox will be speaking in the Privacy and Technology breakout session on Thursday, November 20th from 10:30-11:30 am. He will speak about “Preserving Privacy for Genetic Data in the Cloud”.

Registration is now open for the IAPP Europe Data Protection Congress 2014 being held in Brussels from November 18th to 20th,  2014. Focusing on privacy and governance issues surround the topic, the Data Protection Congress promises to be a fascinating and exciting event bringing together policy leaders with business and technology professionals. Keynote speakers include Luca De Matteis, Justice Counsellor (Cooperation in Criminal Matters and Data Protection), Permanent Representation of Italy to the EU, Julie Brill, Commissioner with the US Federal Trade Commission and Mikko Hypponen, Chief Research Officer at F-Secure.

Knox Carey is the Vice President of Technology Initiatives at Intertrust. He leads Intertrust’s Genecloud initiative, which strives to make sensitive genetic data and health information accessible to responsible parties who solve difficult health problems while respecting privacy and legal frameworks.