ExpressPlay Ads™ offers broadcasters unprecedented control over their audiences. By combining our industry-leading DRM solution with breakthrough dynamic ad insertion, our platform allows for personalized, verified, and secure ad targeting capabilities.
Broadcast solutions have not kept pace with innovations in digital media. Personalized TV ads remain a dime a dozen, meaning that advertisers get limited ROI on TV ads.
Our platform changes this by letting broadcasters dynamically insert ads — pairing brands with their audiences.
With billions of users profiled worldwide, Ads™ enables advertisers to leverage deep audience insights for nuanced ad targeting.
By creating more valuable fine-grained audience segments, broadcasters can benefit from higher CPMs and an improved viewer experience.
ExpressPlay Ads creates new long-tail opportunities for overlooked and under-valued TV content. We can help you monetize content no matter how small or cultish the audience.
We have innovated holistic audience intelligence that completes the circle. Brands, Content Owners, and Video Distributors can build audience profiles and omni-channel graphs based on user behaviors across platforms.
We apply the same security technology that you use to protect valuable content to protecting your consumer’s data while allowing you to analyze and monetize it.
This solution wins the confidence and trust of advertisers because the DRM tokens prove that an ad impression was seen. Advertisers gain certainty.