Intertrust challenges the industry with progressive thought leadership in data security, privacy and trusted computing. While our team is busy building products, we strive to collaborate and discuss the current trends as we see them. The reports below offer insights into the future – whether it is mobile, app security, data, healthcare or content protection.
This report covers the mobile market, the role security plays within the market, the cost of data breaches, different mobile operating systems and their vulnerabilities, a look at app security for the Internet of Things, what developers can do to secure apps, and how whiteCryption can help.
Mobile video traffic now accounts for more than half of all mobile data traffic at 55% in 2015. The top 20% of power users generated 59% of mobile data traffic.
The mobile ecosystem faces a problem: brands have been timid to enter the space with single digit allocations for mobile hovering at 8%. We dig deep to answer hard questions on why a budget adjustment to 16% is more appropriate considering time spent on this device.
This quarter we cover mobile ad spend, which will see 430% growth between 2013 and 2016, when it is set to surpass $100 billion. However, can ad-technology keep up with the growth?
2014 was an exciting year marking a significant increase in global data usage with some analysts predicting a 10x increase in mobile data by 2019. You can be assured most of this growth will come from smartphone devices – however, it’s critical to not overlook the massive contribution the Internet of Things will have on both data usage and data collection.