Is Too Much Choice No Choice At All?

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Is Too Much Choice No Choice At All?

What Consumers Want In The Era Of Peak TV

With streaming services seeming to multiply by the day—in addition to existing pay TV providers—consumers have more choice than ever.

But having too many options can overwhelm viewers, leading to heightened market segmentation. How do content creators and video providers break through the din to deliver the content and user experience that consumers want?

Using data from Altman Vilandrie & Company’s 10th annual consumer video survey, industry experts will outline the type of content viewers want to watch and how that content can be delivered and marketed in order to maximize adoption.