Media consumers expect instant access to media on a variety of digital devices. By leveraging multi-channel delivery and multiple devices, the number of device connections that must be managed is rising in the media and entertainment industry as well as the data they collect from these devices.
Media customers carry information that is processed into rich consumer personas and segments. A higher level of intelligence from first-party data is required to deliver custom experiences and targeted advertising. This requires data governed at the cooperative platform level.
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The media and entertainment industry must protect content end-to-end and manage for sharing with customers and partners including digital data for first run movies, consumption data from a mobile device or production data from a connected digital movie camera.
Companies should consider the risks associated around data such as regulatory hurdles and intellectual property rights. As more and more connected devices handle sensitive data, protecting and managing this information is becoming more difficult.
Due to the increasing importance of multi-channel delivery, the number of device connections that must be managed is rising in the media and entertainment industry.
In Q1 2016, 18-24 year-old Americans spent over 28 hours a week on consuming media on their smartphones and game consoles.
The Media and Entertainment industry needs to be flexible to meet the challenge of serving the increasingly connected consumer.