Intertrust Solutions
Intertrust’s products help media and entertainment companies meet the challenges of the new digital market
Media is delivered to self-driving cars, across kitchen appliances, as in-flight entertainment, on wearables, and many other screens in the IoT market including virtual reality head sets. Combine the increase in multiple screens with data from IoT sensors, and the media and entertainment industry is in an enviable position to deliver customized media experiences to their customers.
Media companies today are able to deliver personalized content and targeted advertising. To capture audiences, advanced methods of data collection are required. The distinguishing factor in content is the level of intelligence gleaned from first-party data and how the data is governed at the platform level.
Media consumers expect instant access to media on a variety of digital devices. By leveraging multi-channel delivery and multiple devices, the number of device connections that must be managed is rising in the media and entertainment industry as well as the data they collect from these devices.
Targeted Media
Media customers carry information that is processed into rich consumer personas and segments. A higher level of intelligence from first-party data is required to deliver custom experiences and targeted advertising. This requires data governed at the cooperative platform level.
Security and Governance
The media and entertainment industry must protect content end-to-end and manage for sharing with customers and partners including digital data for first run movies, consumption data from a mobile device or production data from a connected digital movie camera.
IP Rights and Regulatory Hurdles
Companies should consider the risks associated around data such as regulatory hurdles and intellectual property rights. As more and more connected devices handle sensitive data, protecting and managing this information is becoming more difficult.
Number of Connections is Rising
Due to the increasing importance of multi-channel delivery, the number of device connections that must be managed is rising in the media and entertainment industry.
Consumption is Rising
In Q1 2016, 18-24 year-old Americans spent over 28 hours a week on consuming media on their smartphones and game consoles.
Security Rests on the Industry
The Media and Entertainment industry needs to be flexible to meet the challenge of serving the increasingly connected consumer.
ExpressPlay® Software Application Protection
Content protection technologies and services enable a trusted environment for content companies to distribute their content. While content protection for digital media is a mature technology, protecting the billions of pieces of content distributed to millions of devices daily is a constant challenge.
Seacert™ Device Certificate Authority
Modern Internet-connected devices such as entertainment and IoT devices require a strong security model to protect transactions and keep data private. This requires authentication and encryption among and between trusted devices and services. Seacert is Intertrust’s cryptographic key management service and provides a secure device provisioning service.
