Intertrust MarketMaker is a secure and interoperable backend platform for Web3 marketplaces. MarketMaker empowers content owners, creators, and brands to distribute and monetize their assets with innovative business models using Web3. It does this by adding content protection, provenance, blockchain and payment type independence, and accountability.

• Supports a wide variety of business models based on protected content, including smart contract-enabled NFTs (non-fungible tokens), subscriptions, rentals, auctions, superdistribution, fractional ownership, and gifting
• Works with different digital content formats such as video, audio, and still images
• Associates tokens and digital objects to real physical objects with embedded NFC chips 
• Enables transactions via traditional payment systems, such as credit cards in addition to crypto wallets
• Works across many media distribution systems
• Blockchain agnostic
• Supports all major DRM technologies, including Google Widevine, Apple Fairplay, Microsoft PlayReady, and Marlin

Intertrust MarketMaker implements token rights management for Web3-based distribution platforms, including all the necessary infrastructure services to enable creators and rights holders to launch their own marketplace. Use cases include:

Video marketplaces

Creators and rights holders can implement innovative business models. For example,  fans can throw viewing parties of limited-release videos and share the proceeds with the creator/rights holder, sell or rent outtakes, writers’ room conversations, or actor/director commentaries.

Music

Musicians can implement innovative business models such as minting, preserving, and marketing everything from digital music and album art to memorabilia and new album launches. Artists can create new limited-edition mixes of songs, marketing beats, or other music elements.

Sports

Sports is a growing segment in the Web3 market, and sports brands are using tokenized assets to create a number of collectible objects, including digital trading cards, limited editions of shoes and clothing, virtual memorabilia, and more.

Ticketing

Unlike traditional ticketing, tickets tokenized on a blockchain can act as access passes to any live or virtual event, providing a more secure and convenient option that reduces the risk of scams and scalping with higher transparency and authenticity verification. Event promoters can also offer limited edition digital or physical goods such as posters, pictures, and recordings to ticket holders in addition to the ticket itself.

Gaming

Popular play-to-earn games reward players with tokenized real-world economic incentives and in-game assets such as virtual land, avatars, weapons, emotes, and skins, which can then be downloaded, traded, or sold on marketplaces.

Art and collectibles

NFTs allow collectors to purchase and enjoy and distribute digital art assets in new ways, including offering limited “viewing parties” and resale with the original artist participating in the incremental profit share. NFC tags can be added to physical artwork with provenance secured in the blockchain.

Fashion and luxury goods

NFTs in the form of digital clothing have gained popularity not just as collectibles but as statement pieces. For example, users can outfit their avatars when they socialize with friends, attend a concert, or meet in the virtual world. Physical goods containing NFC chips (invisible, unremovable, and unclonable) can be tokenized to confirm authenticity and provenance for resale and/or be associated with digital twins of the goods. These “digital twins” can be repurposed for uses such as digital collectibles or accessories in virtual worlds.

Intertrust MarketMaker is built on Intertrust Platform and leverages Intertrust Token Rights Management (TRM) and ExpressPlay Digital Rights Management (DRM) features.

Intertrust Platform 

Intertrust Platform is a suite of services designed to enable secure edge-to-cloud communication and the creation of trusted data ecosystems. The Platform provides an end-to-end trust stack that accelerates the creation of digital business value without compromising security or regulatory compliance.

Intertrust Token Rights Management (TRM)

Token Rights Management is an Intertrust Platform feature that registers rights data as a token on a blockchain. For example, TRM will take the rights data associated with a certain digital object and record it to the distributor’s preferred blockchain technology to create an NFT. Note that TRM is not just limited to NFTs but can be applied to any number of digital objects as well as to near-field communication (NFC) chips embedded in physical objects.

Intertrust ExpressPlay 

ExpressPlay DRM consists of a cloud-based and studio-trusted multi-DRM service, unique broadcast TV security, comprehensive anti-piracy services, and an offline multi-DRM platform. ExpressPlay DRM is the service used to secure and encrypt digital objects.

TRM works at a higher layer than ExpressPlay DRM. DRM enforces content access criteria. For example, DRM can set the conditions for video output, such as preventing a video from being rendered and played back if HDCP 2.x content protection is unavailable.

TRM protects the relationship (meta-link) between the owner and the digital content asset; it guarantees the integrity of any permitted actions set by the rights owner of a given digital asset. For example, the owner of a video file can limit the distribution of the content to just 100 copies and allow these copies to be bought and/or rented out. These policies would be recorded and enforced by TRM.

TRM can integrate with conventional DRMs and any blockchain technology to form sophisticated digital asset commerce chains that extend from the creator to the consumer.

Encryption protects data from being accessed by unauthorized users. In most current internet media distribution models, access to encrypted media is governed by DRM systems such as ExpressPlay DRM. By also using MarketMaker, content rights holders can package the encrypted content as an NFT, opening up a wide variety of use cases and business models.

MarketMaker includes a robust infrastructure for deploying tokens associated with NFC chips. These small chips can be parts of labels or placed in or on objects such as luxury fashion goods, liquor cases, or albums. 

A MarketMaker-enabled mobile app scans the embedded NFC chip and securely communicates with the Intertrust MarketMaker infrastructure, which verifies the authenticity of the NFC chip with a digital twin tokenized on the blockchain. In this way, MarketMaker provides authentication and provenance for physical objects as well as store and enforce business policies for objects. For example, MarketMaker can be used to track the rental or resale of objects or for robust supply chain management tracking.

Intertrust MarketMaker offers the following unique features: 

Multi-distribution model supportMarketMaker supports traditional content distribution models and Web3-enabled ones. NFC-enabled physical goods distribution is also covered.

Blockchain agnosticMarketMaker’s TRM technology supports the blockchain of your choice. By default, we support the Flow blockchain, which is the same blockchain used by the NBA, NFL, and UFC NFT marketplaces.

Multi-DRM content protectionMedia rights owners’ copyrights are enforced with Intertrust ExpressPlay DRM, Intertrust’s pioneering DRM technology. MarketMaker supports all major native DRMs and enforces the business models and usage rules defined by the marketplace operator. 

Fractional ownershipMarketMaker supports buying and selling fractions of the copyright associated with a digital asset. 

Support for both fiat and cryptocurrenciesMarketMaker accepts both crypto or fiat currency payments through the third-party payment gateway of your choice. MarketMaker also does not require end customers to create a crypto wallet.

Secure content processing and distributionMarketMaker provides a media upload, encoding, processing, and distribution service as part of its solution.

Reference implementation includedTo help accelerate your implementation, MarketMaker includes source code for a reference NFT marketplace implementation free of charge.

Intertrust MarketMaker is offered as a software-as-a-service integration. Intertrust provides infrastructure services to build and operate Web3-enabled marketplaces. 

Intertrust MarketMaker integrates with marketplaces by using REST APIs, so service providers that build Web3 marketplaces are not required to have any special knowledge of blockchain or DRM. Intertrust further provides MarketMaker reference codes for free, so service providers can jump-start their development.

Work directly with our team to protect the digital assets associated with smart contracts to prevent unauthorized duplication and consumption of content and enable monetization of assets. Contact us at www.intertrust.com/contact-sales.

As with all other Intertrust product and solution toolkits, Intertrust MarketMaker is supported based on a service level agreement (SLA).

MarketMaker requires an annual base fee and transaction fees related to digital assets. For more details, please contact your Intertrust sales representative at www.intertrust.com/contact-sales

Please contact your Intertrust sales representative at www.intertrust.com/contact-sales

Intertrust MarketMaker is available now. The first marketplaces for different use cases have launched. Talk to us today and get yours off the ground: www.intertrust.com/contact-sales