Intertrust demos MarketMaker Web3 software at IBC23

At IBC 2023, a major media industry event, Intertrust’s Senior Fellow and media luminary Albhy Galuten and Global Solutions Architect Guido Cugi demoed Intertrust’s MarketMaker software. 

MarketMaker is Intertrust’s cutting edge Web3-enabled software that provides media marketplaces with a trusted solution for innovative new business models. It creates new opportunities for audience engagement while ensuring that digital media assets remain protected. 

MarketMaker also works with NFC chips embedded in physical goods to enable new phygital (physical + digital) business and marketing opportunities for luxury and other markets. This video is a must-see for more details on MarketMaker and how it can help your business.