Intertrust Technologies

Privacy Policy

Intertrust Privacy Policy

Effective as of January 1, 2022

Intertrust Technologies Corporation and its affiliated companies (“Intertrust”) provide this Privacy Policy in order to describe our practices regarding the information we collect, use, and share when you interact with our websites, products, and email communications (the “Services”). Intertrust offers a wide range of products and services related to computer security, digital rights management, online advertising, data aggregation and distribution, and data analytics. Please read the product-specific details in this Policy, which provide additional information about some of our products.

By using the Services, you consent to the collection and use of information as described in this Privacy Policy. Your use of the Services is also governed by our Terms of Service.

1. When This Privacy Policy Applies

This Policy applies to our websites, products, emails we send, as well as the information we collect when you interact with us through social media or other websites and online services. It does not apply to non-Intertrust websites and mobile applications that may link to the Services or be linked to or from the Services; please review the privacy policies on those websites and applications directly to understand their privacy practices.

We may make changes to this Policy from time to time. We will post any changes, and such changes will become effective when they are posted. Your continued use of our Services following the posting of any changes will mean you accept those changes.

2. What Information We Collect

In this Policy, “personal information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual or household.

Categories of Personal Information We Collect

Personal Identifiers: name, phone number, address, email address, and other contact information; username and other account information; demographic information.

Content you submit: User Content, as described below.

Commercial Information: payment information (e.g., credit card number)

Internet or Other Electronic Network Activity Information: device identifiers such as IP address and user agent; the assigned unique IDs in cookies (as described below); information about how you arrived at and navigated through our Services.

Geolocation Data: precise location (e.g., GPS) or imprecise location (e.g., location derived from IP address).

Professional or employment-related information:

Education information:

Inferences drawn to create a profile about a consumer reflecting the consumer’s preferences or characteristics: We may analyze your preferences based on the information we collect from any source.

Information That You Provide

When you become or express interest in becoming a client of Intertrust, we ask you to provide certain information to allow us to communicate with you and provide customized products and services. This information typically includes your name or email address, demographic information (your age, gender, ZIP code or similar information), business information (including your job title, employer, and business contact information), and certain information about your interests and preferences. We will also collect payment information (typically, credit card account information) if you choose to purchase products or services through our websites.

The Services may also provide you the opportunity to participate and post content publicly in forums, through interactive features and through other communication functionality (“Community Forums”). You may choose, through such features or otherwise, to submit or post questions, comments, suggestions, indications of interest in the content or other content, (collectively, “User Content”). When you create User Content in a Community Forum, that content is displayed publicly. Your name, along with any information you have disclosed in your profile, will be accessible by other users of the forum as well as the general public.

Information Third Parties Provide About You

We may receive information about you from third parties. For example, we may supplement the information we collect with outside records in order to provide you with information, services or products you have requested, to tailor content, to offer you opportunities to purchase products or services that we believe may be of interest to you, and for other purposes.

Information We Collect Automatically

When you interact with the Services, as either a client, direct visitor to our website, or indirect user through a product employed by a third-party application, certain information about your use of our Services is automatically collected. This information includes, as applicable, the IP address or other unique identifier for any computer, mobile phone, or other device used to access our Services, the browser and operating system you are using, the URL or advertisement that referred you to our Services, any search terms you entered into a search engine that led you to our Services, the areas within our Services that you visited, and the time of day you visited our Services, among other information.

Our Use of Cookies

Much of this information is collected through cookies, web beacons, and other tracking technologies, as well as through your web browser or device (e.g., IP address, MAC address, browser version, etc.). The tracking technologies employed when you use our Services may be first-party or third-party. We use cookies for the following purposes:

You can see in our Cookie Notice a detailed list of the cookies we use on our website.

You can make changes to which categories of cookies we use (with the exception of strictly necessary cookies) in our privacy preference center. However, blocking some types of cookies may impact your experience of the site.

Change cookie settings in the privacy preference center

As an alternative mechanism to control cookies you may also edit the privacy and security settings of your browser where you can refuse to accept cookies, or remove cookies. However, our privacy preference center uses a cookie to remember the choices you have made. Consequently if you delete all your cookies we won’t be able to remember your cookie preferences and you will have to update them with us again.

We use Google Analytics, a web analytics service provided by Google, Inc., on our Services. Google Analytics uses cookies or other tracking technologies to help us analyze how users interact with and use the Services, compile reports on the Services’ activity, and provide other services related to our Services’ activity and usage. The technologies used by Google may collect information such as your IP address, time of visit, whether you are a return visitor, and any referring website. The Services do not use Google Analytics to gather information that personally identifies you. The information generated by Google Analytics will be transmitted to and stored by Google and will be subject to Google’s privacy policies. To learn more about Google’s partner services and to learn how to opt out of tracking of analytics by Google, click here.

3. How We Use Information We Collect

We may use information collected through our Services, including the categories of personal information listed above, to:

  1. Communicate with you, including to respond to your inquiries and fulfill your requests;
  2. Administer and develop our business relationship with you and the company for which you work;
  3. Provide you with more relevant content in email bulletins to which you may be subscribed;
  4. Provide, maintain, personalize, optimize, and improve the Services, including research and analytics regarding use of the Services, or to remember you when you leave and return to the Services;
  5. Provide and improve our products and services;
  6. Provide services on behalf of our clients who employ specific products, as described in Section 10;
  7. Detect, investigate, and prevent activities that may violate our policies or be fraudulent or illegal.

We may combine information together from our records. We may share de-identified information and/or our analyses derived from such information at our discretion.

4. How We Share Information with Third Parties

We may share information, including personal information, with the following categories of recipients.

Merged or Acquiring Entity: We may transfer to another entity or its affiliates or service providers some or all information about you in connection with, or during negotiations of, any merger, acquisition, sale of assets or any line of business, change in ownership control, or financing transaction. We cannot promise that an acquiring party or the merged entity will have the same privacy practices or treat your information the same as described in this Privacy Policy.

Service Providers: We may share the information collected via our Services with companies who work on our behalf to help us provide and support the Services and our products and services, such as:

There are limited circumstances in which the service provider collects data directly from you when their privacy policies may also apply.

Third Parties: We may disclose information to third parties:

Authorities and Legally Authorized Recipients: We may transfer and disclose information about you to third parties in order to comply with a legal obligation; when we believe that the law requires it; at the request of governmental authorities conducting an investigation; to verify or enforce our Terms & Conditions or other applicable policies; to respond to an emergency; or otherwise to protect the rights, property, safety, or security of Intertrust, users of the Services, or others.

Subsidiaries and Affiliates: Intertrust may share your information about you with its subsidiaries and affiliates, primarily for business and operational purposes. In the event Intertrust goes through a business transition, such as a merger, acquisition by another company, or sale of all or a portion of its assets, including, without limitation, during the course of any due diligence process, your information will likely be among the assets transferred.

5. Your Rights

The law gives you rights related to your personal information. To make a request to exercise your rights, please use the contact information below. Individuals from different countries or jurisdictions may have different rights. We reserve the ability to limit our response to your request to exercise your rights based on the law that is applicable to you.


California Residents’ Privacy Rights:

Individuals Located in the European Economic Area, the United Kingdom, and Switzerland: If you are a resident of the EEA or Switzerland, the following information applies.

Special Information for Nevada Residents: Residents of the State of Nevada have the right to opt out of the sale of certain pieces of their information to other companies who will sell or license their information to others. At this time, we do not engage in such sales. If you are a Nevada resident and would like more information about our data sharing practices, please use the contact information provided below.

6. Your Options to Control Your Personal Information

Verification Procedures: We must verify your identity for everyone’s protection, so we may require you to provide us with verification information prior to accessing any records containing personal information about you. We do this by:

If you are a California resident, you may authorize another individual or a business registered with the California Secretary of State, called an authorized agent, to make requests on your behalf. We will require the authorized agent and you to each verify your identities.

We will use the information you provide for verification only for the purpose of verification. We may have a reason under the law why we do not have to respond to your request, or respond to it in a more limited way than you anticipated. If we do, we will explain that to you in our response.

Marketing and Other Communications: If at any time you would like to unsubscribe from receiving future emails, you can click the unsubscribe link at the bottom of any email communication, or contact us using the contact information below and we will promptly remove you from all marketing correspondence.

Interest-Based Advertising; Cookie Management; and Do Not Track: Interest-based advertising is the collection of information across different websites and/or different devices for the purpose of tailoring advertising based on preferences or interests known or inferred from the information collected.
Intertrust does not serve advertising on its website, but we partner with third parties to use the information you make available to us when you interact with our Services to provide you with advertising that is more relevant to you after you leave our Services. You may limit such third parties’ information collection by using our cookie management control panel. You can learn more about ad serving companies and the options available to limit their collection and use of your information by visiting the websites for the Network Advertising Initiative, the Digital Advertising Alliance, and the European Interactive Digital Advertising Initiative. Similarly, you can learn about your options to opt-out of mobile app tracking by certain advertising networks through your device settings and by resetting the advertiser ID on your Apple or Android device.

Please note that opting-out of advertising networks services does not mean that you will not receive advertising while using our Services or on other websites, nor will it prevent the receipt of interest-based advertising from third parties that do not participate in these programs. It will, however, exclude you from interest-based advertising conducted through participating networks, as provided by their policies and choice mechanisms. If you delete your cookies, you may also delete your opt-out preferences.

Your browser or device may include “Do Not Track” functionality. At this time, Intertrust does not respond to browser “Do Not Track” signals.

7. Security

Intertrust protects and secures the information it collects and stores about its users. However, please remember that no data storage or data transmission is guaranteed to be 100% secure. Thus, while we strive to protect your personal information, Intertrust cannot ensure or warrant the security of any information you transmit to us. You use our services and provide us with your information at your own risk.

8. International Transfers

If you use our Services outside of the United States, you understand that we may collect, process, and store your personal information in the United States and other countries. The laws in the U.S. regarding personal information may be different from the laws of your state or country. Any such transfers will comply with safeguards as required by relevant law.

9. Contact Us

If you have questions or comments about our use of your information or about this Privacy Policy, please contact us by email at or write to:

Intertrust Technologies Corporation
Attn: Data Protection Officer
400 N. McCarthy Boulevard, Suite 220
Milpitas, California 95035

10. Product-Specific Details:


Intertrust offers a number of tools that facilitate the delivery of content through mobile applications and websites operated by its clients. These tools include the ExpressPlay line. These tools are used to manage digital rights and authenticate the permissions of the end-user to view copyrighted material.

When an end-user interacts with a client product, Intertrust uses cookies and other tracking devices to automatically collect information in the same manner as outlined in this Policy in order to deliver the content. The information collected includes the content being viewed, the location and time of viewing, and billing information, if applicable.

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