ExpressPlay White Papers

2018 Global Overview of Live OTT Sports

OTT revenue will grow from $46.5 billion in 2017 to $88.4 billion in 2022. As the ultimate live experience, sports are a driving force behind many subscribers’ decisions to choose between cable TV and OTT. By offering content choices to fans from all over the world, OTT providers can gain a critical competitive advantage.

This paper covers the OTT live sports markets in North America, Europe, India and China including statistics on the increase in viewership and which companies are capitalizing on this opportunity. Also discussed are the challenges and opportunities in scaling for millions of synchronistic viewers including support for large throughput, potential latency issues, content protection, delivery and media monetization.

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