Agencies and brands can confidently target their audiences with the Personagraph platform. Other existing solutions connect brands to apps and devices. We connect brands to people.
PG Edge is a trusted data management platform (DMP) that securely manages multi-party data. It pairs user authorization, authentication, and security management with advanced machine learning and artificial intelligence capabilities. PG Edge is available both as a stand-alone SaaS (software as a service) or as a white label product.
PG Axis is a private marketplace (PMP) for mobile app inventory. PG Axis uses a publisher’s audience profiles (e.g. demographics, context, and behavior) to enable precision advertising. PG Axis works with data to improve in-target campaign performance.
With over 1 billion users, Personagraph has the largest device co-op in the world as well as the largest raw data signals processing toolkit in the cloud.
Monetize data at the network or partner level using our exchange!
Our customer’s goal was to effectively target a high-revenue customer base: female beauty shoppers. Most mobile ad inventory available to them previously was targeted only by sites visited by users. Using Personagraph’s mobile audience targeting platform, our customer created and delivered a highly targeted in-app video ad to 27 million users.
Traditional TV and desktop advertising is not proving effective to reach the 21 to 34 year old age group. Since this age group uses mobile devices 5 hours a day, our customer wanted to target this group on mobile. Using Personagraph’s mobile audience targeting platform, our customer created and delivered a highly targeted in-app video ad to over 2 million users.
What people are saying about Personagraph
We’re excited to tap into the audiences Personagraph offer via the insights tool, and the team has been extremely helpful in getting our campaign up and running. We’ve also seen rapid results from optimizations made to the campaign.
Associate Director, Programmatic, Spark SMG
Personagraph puts the human in programmatic.
SVP, Media Director, Tapestry
If you’re interested in learning more about Personagraph, please visit our dedicated Personagraph website.
Should you wish to talk to one of our specialists, please fill out a contact form. Once we’ve received your request, we’ll get right back to you.