Personagraph

PersonagraphTM

Personagraph Unites People with the Brands They Love

We convert shared and contextual consumer data into the knowledge that media buyers need to place ads with greater precision and improve their audience intelligence.

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Making consumer data truly useful for advertisers and publishers

Agencies and brands can confidently target their audiences with the Personagraph platform. Other existing solutions connect brands to apps and devices. We connect brands to people.

PG Edge is a trusted data management platform (DMP) that securely manages multi-party data. It pairs user authorization, authentication, and security management with advanced machine learning and artificial intelligence capabilities. PG Edge is available both as a stand-alone SaaS (software as a service) or as a white label product.

PG Axis is a private marketplace (PMP) for mobile app inventory. PG Axis uses a publisher’s audience profiles (e.g. demographics, context, and behavior) to enable precision advertising. PG Axis works with comScore data to improve in-target campaign performance.

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Personagraph by Intertrust

Features

  • Trusted
    Data governance platform available either for the cloud or on-premise
  • Cross Platform Data Processing
    We process online and offline data across all screens
  • Device Graph Support
    Automatically estimates cross-device media usage
  • Segmenting and Clustering
    Real-time segmenting of your users and provisioning to use these segments
  • Low Cost
    Zero transactional cost for using data and reduced cost of owning data
  • Global Data
    Our capabilities match our global audience’s needs

Features

  • Automated Workflows
    Integrates data governance to benefit media sales
  • Trusted
    Enables publishers to decide who gets to access their data
  • Ad Viewability
    The PG SDK supports integrated viewing of video ads at zero cost to publishers
  • Pricing Optimization
    Automated pre-validation of audiences improves revenue and quality of advertising
  • comScore ‘Pre’ Validation
    Pre-validation of US audience data reduces ad wastage
  • Transparent
    Understand who gets paid what in the ecosystem
  • Data Mediation Ad Stack
    Data ad stack lets publishers fully optimize the value of their own data

Copyright © 2015 Intertrust Technologies Corporation All rights reserved.