Over 25 years ago, Intertrust invented distributed Digital Rights Management (DRM).
One of our breakthroughs then was that secured data could be conditionally shared or accessed by different people. Or, provided to the same person at different times, places, and contexts.
This insight guides the way industry manages data to this day.
(click to enlarge)
The Billions of users and devices that Personagraph has collected represent a massive, impressive, and very useful data set.
Our clients – publishers and app makers – learn about their audience by comparing their users against those in our data.
We transform data into information, creating new audience intelligence and insights.
With our partners, we combine user data from many disparate sources. Our customers enhance siloed first party data with online behavior and mobile signals.
The result? An omni-channel, cross-device, and holistic view of your user. Offline and online worlds blend, anchored by a single unique identity.
(click to enlarge)
Our customers all want to monetize their data – but that’s only possible with the right platform. Getting this wrong creates expensive risks.
Our Data Marketplace allows owners of 1st party data to provide conditional access to marketers and others.
We can help turn 1st party data into truly valuable information.