A trusted platform for creating, collecting, and enforcing consent for different categories of users.
Learn how Intertrust data governance enables secure data access and permissions internally and across organizations and stakeholders.
As organizations collect and store increasing amounts of customer data, many security and ethical questions arise. Who owns this data? Who can use it? Most importantly, has the customer granted permission to access the data in the first place?
Regulations that cover data protection and usage, such as Europe’s GDPR and California’s CCPA, give customers greater rights to decide whether their data can be collected, and how it can be used or shared. Organizations need a robust consent management solution to define terms of customer data usage to ensure compliance with these privacy regulations. The consequences of non-compliance can be devastating.
When it comes to consent, it’s important to use a data platform that ensures compliance and addresses important concerns surrounding privacy, security, and interoperability. Once consent has been granted, partners and customers need to have flexibility in opt in and out of services. In addition, they must be able to configure the use of their personal data by third parties.
Intertrust offers a comprehensive framework validating user consent data, storing consent data collected by applications, and enforcing consent terms, throughout the data’s lifecycle.